Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…Fact Checking for Your Personal Brand
Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …
Attention Job-Seekers: Stop Branding Yourself As Lazy!
Every job-seeker knows that employers want to hire people who work hard. However, it’s very easy to unintentionally brand yourself as “lazy” when you are looking for your next job. During your job search, you are put under a microscope, as employers make quick judgments about your work ethic based on actions that may …
Do Something That Builds You Up While Job Hunting
A couple years ago, I lost a dream job in a horrid way. I’d spent years networking and branding myself for the opportunity and had just gotten it. Then, shortly after I started, the company’s fortunes went downhill and my co-workers and I endured an agonizing, demoralizing few months until we were laid off.
It …
Brand Your Looks: On-Camera Makeup
Part of your brand is how you appear in photos and present yourself in videos.
Here’s how to get a natural on-camera look that doesn’t scream TONS OF MAKEUP and lets your audience concentrate on what you are saying rather than what you look like.
Gents, feel free to check out my Just For Men …
Habits of Successful Entrepreneurs
Entrepreneurs are known for their creativity and thinking differently from everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us …
Know Your Network: 3 Personal Brand Musts To Share
From the time we enter college as an undergraduate to the time we retire, we’re taught the importance of building a solid professional network. We send friendly emails to the names printed on business cards we collect at area networking events, and we issue expertise and job updates to former and current co-workers and bosses …
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
Collaborative ideas Produce increased results
After many years of being in the competitive corporate sales environment, it took a long time to accept the idea of freely collaborating with others. In fact, I was very doubtful it would work. However, knowing risk and trying new ideas is at the core of entrepreneurship, it was in my best interest to consider …
How Traditional Marketing Affects Your Personal Brand
The advancements of technology today are changing the face of innovation as marketing materials are making their transition from paper to a digital presence. With this transformation, is it time to rethink the power — or lack thereof — of traditional marketing techniques when strengthening your personal brand?
Don’t fret, you don’t have to throw …