Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
Top 3 Reasons Why Lifestyle Businesses Fail
My friend Andy made a comment about lifestyle design that resonated with me because it’s so true and so funny:
A few years ago, everyone read the 4 Hour Work Week and got a boner for building a lifestyle business. Very few people actually succeeded because it turned out to be much harder than they …
How To Avoid Looking Desperate During Your Job Search
Desperation can destroy your job search.
Employers want to hire people who appear confident and in high-demand. The best way to avoid looking desperate is obviously by not being desperate. But, what do you do if you really feel like your options are very limited? Here are 7 secrets to avoid looking like a desperate …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …
8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
Make a ‘Good’ Difference Be An Influencer
As I continue my adventure, process and journey with social networking both for business and personal, I am intrigued by this designation, of being a “social influencer?” Are you?
This got me off on a thought tangent. Who anointed people as such? What is the criteria people use for qualifying people for this?
People of …
Is Your LinkedIn Headline Killing Your Personal Brand?
If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:
Your headline is UNORIGINAL. Phrases like “Outside-the-box thinker” or “Problem-solver” or “Strategic Visionary” mean absolutely nothing and will not impress or intrigue anyone. If your headline…Choosing The Perfect Avatar For Branding Success
They say a picture speaks a thousand words. The same holds true for your online avatar, the one snapshot you have to illustrate your personal brand.
For those of you envisioning the 3D sci-fi epic, Avatar – I am actually speaking of the image you have chosen to represent your online presence. For example, the …
4 Common Resume Personal Branding Mistakes
As we discussed in my 7/16/12 column, your resume brands you, whether you like it or not. Don’t let it become one of your personal branding mistakes .
As TheLadders.com recent eye mapping study so clearly showed us, resume readers make a decision within the first 4 – 6 seconds if your resume bears further …
How To Best Choose Where To Guest Post
Guest posts are a great way to grow your personal brand… if you guest post on the right blogs.
In 2010, I covered 5 Ways Guest Blog Posts Build Your Personal Brand.
In 2011, I added 3 More Ways Guest Blogging Can Build Your Personal Brand.
This year, I want to make sure you know …