Three Reasons To Have A Personal Brand Advocate
In a recent article on Social Media Examiner, Phil Mershon asked the questions:
What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
Typefaces To Avoid When Creating Your Own Brand
There is an ever-increasing importance for everyone to have their own self-brand. What was once a concept used for business purposes only, has now become a new form of identity for the professional seeking jobs or clients.
Branding has a visual expression componentBranding puts a visual to a name, and establishes an idea of …
The Single Biggest Factor That Determines Success Today: Trust
At first blush, it may sound a little silly–I mean, how can you compare a “soft issue” like trust to hardcore fiscal policies, new product offerings, and profitability?
However, FranklinCovey provides extensive research, statistics, case studies and anecdotes that prove trust is a key driving force in today’s economy.
FranklinCovey’s book and training workshops on …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…What the Interview Process Says About Your Company’s Brand?
There are not too many things more daunting or more stressful than the interview process. Regardless of how much experience you have, it is often not easy to have your entire professional career examined under a microscope. It is actually not that much different from being a clown in the circus as people wait to …
Battle of the Sexes: Who’s Net Works?
A recent study by LinkedIn, the world’s largest professional network with more than 100 million members worldwide, surprisingly revealed that men are savvier online networkers than women. Two things determined “savviness”: the ratio of connections that men have to connections that women have, and the ratio of male members on LinkedIn to female members.
Logic…Are You Keeping A Brand Photo Album Of Your Story?
My Mom Ruth was big on keeping photo albums of me and my two brothers until we were about 10. These albums showed the birth, infant, kids, and children pics of us to coming into our own as we grew up. Seeing those physical and personality changes is always fun, but they also tell a …
The Online “You” is More Accessible Than Ever
As technology exponentially progresses, more of our lives (including work) are being accessed through websites hosted by servers invisible to us.
Apple’s recent iCloud announcements give further proof that the world is shifting to a cloud lifestyle model. Wondering when you’re going to start using “the cloud?” Guess what–you already are.
The world is lifting…Mobile Professional Etiquette
As mobile users continue to rise, mobile usage etiquette, continues to head south. Even though people use their mobile phones everywhere and for every purpose, most think that’s excuse enough to not pay attention to the people around them. Sadly, that gets to be a part of their first impression. Now, couple with that with …