Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
6 Reasons Why People Don’t Succeed
Is success relative?
Shouldn’t success be defined by what we believe, rather than defined for us by what others think? When you look at different people who you believe are successful, what do they do and have in common?
America’s Foremost Business Philosopher Jim Rohn believes, “failure is not a single, cataclysmic event. We do …
How To Look Credible Even If You Lack Experience
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: How can I look credible if I’m just getting started in a new field?”
Pete’s Response:
If you have been featured on national TV or have written a best-selling book, you don’t need to worry about being seen …
Make Your Personal Brand Pass The Resume Scan
One of the reasons that resumes are so hard to write is that they have to speak to many different audiences — and to be compelling to each of them.
On top of that, they have to sell you in 5 seconds or less.
And, let’s be honest, …
Brand Ryan Says 30% are Takers?
Wow, what a brand platform! First, Republican candidate Romney pronounces 48% of us as not taking responsibility for ourselves, and then his running mate Ryan says 30% of us are “takers” not “makers.”
Who is the angry candidate? Who seems foreign to America?
The current Republican brand – or at least the brand that’s pounding …
Are You Branding Your Competencies, Characteristics and Intangibles?
The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial …
The Personal Branding Weekly and Daily LinkedIn Importance
This week we were challenged to live our life more curiously; what happens when there’s a huge disconnect between words and actions and the importance of criticism without being a ‘door mat’.
In fact, if you missed any of them this week – they’re right here:
Are You A Catalyst? by Deborah…Stop Selling Yourself. Start Playing It Cool.
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: I’m in the middle of a job search, and a friend just referred me to someone who works for one of my target companies. Should I include my resume and cover letter when I contact this person?”
Pete’s …
Tailor Your Personal Brand to HR and Hiring Managers
You already know that your resume is a marketing document, not a job history. You also know that your resume isn’t about you — it’s about your audience.
When working through the job search, your personal brand (and your resume) needs to speak to several audiences. It needs to speak to a computer program to …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …