Strategies to Maximize Your Job Opportunities
In order to bridge the gap from college to your first career you need to know yourself; what do you bring to the table and what drives you, what you value and what …
Taking A Career Leap: Lessons From The Space Jumper
Let’s face it: Taking a career leap can be a scary time. You’re jumping into the unknown — whether that’s a first job, career change, huge promotion, or new venture. But it’s good to know that getting to the edge isn’t always a bad thing.
Take Felix Baumgartner, for example. The Austrian daredevil has created …
The Only Reason To Create a Personal Brand
The purpose of personal branding is to ATTRACT what you want from others, without the stress of selling, sending out dozens of ignored resumes or begging investors to fund your venture.
In other words, the only reason to create a personal brand is to help people who HAVE the things you want, enjoy the privilege …
How to Fight Age Discrimination
Being out of work is hard, being unemployed and in your 50’s can be impossible. While companies won’t admit it, age discrimination does exist, particularly in a tight job market where there are many more candidates than job openings. Although the problem crosses both genders, older women reentering the job market can have an even …
What A Massive Pimple Can Teach You About Resumes
Imagine that you have a big first date tomorrow night. You’ve been excited but nervous about this date for the last week. The person you are going out with is HOT and you want to make a great first impression. Unfortunately, you woke up today with a massive pimple on your forehead. Hey, zit happens.…
Answering The Question Behind The Question
Have you ever been asked a question that is really asking something else.
The answer is YES!
We all have. In fact, we both ask and answer questions every single day that are really addressing something else.
A wife might ask her husband if she looks nice… when really, what she wants to know is …
10 Tips for Trade Show Sponsors
Tradeshows serve a purpose. Tradeshows are also very expensive.
Trade Shows are the Most Expensive leads you’ll ever generate. Make sure you Do Events Right. The First Time and Every Time.
This post is for SPONSORS of booths at trade shows. Whether you are part of a global company and especially if you are part …
The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
How To Choose Your Personal Brand – Part I
Do you have your basics covered?
If you’re just getting started with personal branding, here’s what you need to keep in mind as you design your brand.
If you’ve already chosen a personal brand, use this guide to make sure you haven’t missed anything, or perhaps to realize that you can get better results with …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …