‘Cultural Fit’ and Your Personal Brand
So what is ‘cultural fit’ and how does it relate to personal branding? A recent article in Forbes, Employers Hire Potential Drinking Buddies Ahead of Top Candidates, got me thinking about this question. After all, your qualifications and credentials are the table stakes that will get your foot in the door, but your character is …
Preserving Your Personal Brand During A Power Outage
When it comes to managing your personal brand, preparation is key. Preparation in terms of your personal brand can take all forms, but considering worst-case scenarios should take precedence. While no one enjoys thinking about the “what if’s” of potential negativity and brand failure–bumps in the road are often inevitable.
During this year’s Super Bowl, …
Kayla Johnson: The Price of Choosing Generosity
Editor’s Note: I’m excited to share a guest post today from Kayla Johnson!Kayla Johnson is a marketing lead at brightpeak financial, a new organization dedicated to helping young Christian adults and families start taking action on their finances now, and for the future.
“Kayla, here’s what I think you need to start thinking about…” is …
5 Ways to Energize A Long Job Search
Job search can be a rollercoaster ride, from the thrill of a forthcoming interview to the letdown of losing out on a job to another ‘more qualified’ candidate. Sometimes weeks, months – even a year or more – pass and you’re still sitting, glued to your computer, wondering when your resume submission will spark interview …
How Crisis in the Workplace Creates Opportunity
The phrase “Keep Calm and Carry On” has become a trendy slogan of late, finding its way onto the internet, fashion and into our modern lexicon. What many might not realize is that it originated in England during World War II from the ministry of information. It was a poster that was to be put …
6 Fundamentals Helped Me Celebrate 6 Years
After 20+ years in corporate America, I voluntarily left in 2006 and actualized a dream I had been thinking about for many years in early 2007. On February 6 2007, I launched my own business education consultancy, training and content management company, originally called Train With Shane, that 2 years ago became DeborahShane.com.
I celebrate …
The International Crisis of Lance Armstrong’s Brand
In my post last week I shared 4 personal brand attributes that transcend cultures with examples of globally famous people who in my opinion epitomize these attributes. This week I want to focus on one personal brand in particular, Lance Armstrong, and why I feel his recent confession to years of lying actually did far …
7 Best Personal Branding Tips for Entrepreneurs
As an entrepreneur, your personal brand is just as important–if not more important–as your company’s brand.
When beginning a new business venture, it may be easy to focus on your company’s brand and completely forget your own. But the days of an invisible founder are long gone. We’ve now entered a time where a highly …
4 Personal Brand Attributes that Transcend Cultures
Why is it that some personal brands are universally admired while others are despised? What can we learn from high-profile figures who are able to transcend cultures and garner brand loyalty from New York to Timbuktu?
So I took a moment to think about the traits of a personal brand that in my mind are …
Kayla Johnson: Making Money My Mission
Editor’s Note: I’m excited to share a guest post today from Kayla Johnson! Kayla Johnson is a marketing lead at brightpeak financial, a new organization dedicated to helping young Christian adults and families start taking action on their finances now, and for the future.
From the time you first hear it as a child, few …