Choose Your Own Path! Take Charge of Your Career!
You only live once, but if you do it right, once is enough. – Mae West
No two people are exactly alike, not even identical twins. Everyone is unique and has something they are meant to contribute to the world. Don’t try to follow someone else’s course or you’ll end up living a second-rate version …
Personal Brands are Like a Sweet ‘Onion’
Have you ever heard the expression “Culture is like an onion”?
Geert Hofstede, a social psychologist created this explanation of culture. In his view culture is a system that can be peeled, layer by layer, in order to reveal the inner, true content. Imagine the whole onion as ‘culture’ and as you peel on, you …
Let Your Brand Tell a Story
We often think of branding as a one-time thing. Set up your visual aspects, refine your messaging, portray the brand, and engage customers and watch it catch on.
But branding is an ongoing initiative, and one aspect of it that really ties in the idea of “personal branding” is to make it uber-personal. And you …
Working Your Way To Invaluable Employee Status
Invaluable. Meaning something is indispensable, vital, and necessary to daily operations. This is what you want to be to your employer. But getting to that point does take a lot of work and loads of dedication on your part. So if you’re looking to not only safeguard the job that you love, but also be …
How to Build and Inspire A Team
In my 6 years of entrepreneurship, I’ve learned that the team is the most important part of the equation. Therefore, a single founder shouldn’t spend the majority of his time looking for funding, or building a product; instead, the single founder should spend the majority of his time building the perfect team.
The anatomy of…5 Ways To Anticipate and Benefit From Change
“Haw now realized that the change probably would have not taken him by surprise, if he had been watching what was happening all along, and if he had anticipated change”.
I just finished my annual visit with Spencer Johnson’s Who Moved My Cheese. I find this simple allegory and story so timeless, relevant and helpful …
Personal Branding Weekly and Conference Focus
Editor’s Note: Because I was attending New Media Expo 2013 last Sunday, I didn’t have the opportunity to fully introduce you to one of our newest authors – Peter Sterlacci.
Peter is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the …
Why Employers Respect Candidates Who Negotiate
It’s irrational to think an employer will tell you to get lost if you try to negotiate their initial offer.
While you certainly can lose your offer if you take a month to reply, or if you come back with a bizarre demand for your own personal masseuse and access to the CEO’s parking spot, …
Branding Yourself as an Intrapreneur in a “Belonging” Culture
In the January 2011 issue of Entrepreneur, Richard Branson shares an interesting story about being a “belonger” where he resides in the British Virgin Isles. The airport signs for the immigration lines read “Belongers” and “Non-Belongers,” rather than “Residents” and “Nonresidents.” He goes on to say that when a nation embraces its own as “belonging …
Countdown to a New Career: 5 Rebranding Tips
As 2013 dawns on us, many Americans are still struggling against a high national unemployment rate. But starting your new career can begin with one simple practice to set you apart from other candidates: rebranding your professional image.
Job seekers often think that just because they have experience, HR managers will find their resume attractive. …