Get More From Your Brand. Highlight Only the Exceptional.
Imagine a hotel brochure. You’d like to take a get-away weekend to relax and unwind.
You see beautiful and serene, spa-like images. You read gushing reviews of their nationally-acclaimed, 5 star restaurant. The brochure itself is glossy and feels high quality.
Now I want you to think about the room. What do you imagine?
You …
Understand Thank You Notes to Prevent a “No Thank You!”
In today’s competitive job market, it is common sense to take the extra time to write a post interview “thank-you” note. It not only shows you appreciated your prospective employer’s time, but it gives you another chance to refresh the interviewer’s memory about your application. There are ways to maximize the effectiveness of your note.…
Use Your Time Intelligently
Many entrepreneurs have an exciting new idea every week. There are new opportunities everywhere, and entrepreneurs are great at finding them when no one else seems to be looking. Though this can be a great asset, it can also be a detriment.
We’ve all heard the phrase, “You need laser-like focus to succeed”. Though I …
Traditional Principles + New Media Practices = Sales Leadership
Sales leadership is achieved today by a combination of traditional principles and new practices. You can’t be successful today unless you use and incorporate the best of both and mold both into your personal sales strategy.
I spent 20+ years as a broadcast radio sales leader, when the primary media was traditional media. We cold …
Personal Branding Weekly and Visible Word of Mouth
Editor’s Note: Thank you to Oscar Del Santo for his tremendous contribution as a weekly columnist here at the Personal Branding Blog. In addition to wonderful insights on personal branding, Oscar delivered a unique perspective on personal branding in another culture and being able to express that across country lines. Oscar was …
How Being Paranoid Can Make You 100% Confident
Would you like to be able to walk into any interview or important meeting and be 100% confident? If you answered “YES” to that question, this article is written for you…
As a senior in college, I interviewed for a job opening with a Fortune 100 company. At the time, they were the only employer …
Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
What I Also Bring to Networking Events and Conferences
In What I Bring to Networking Events and Conferences, I gave you my list of critical accessories for every professional event and conference that I attend. In this followup, I mention items that I’ll often bring along as well, and more.
In-ear headphones
Not so much for the event itself, more for the commute to …
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Making The Most Of Your Time Off For The Holidays
For most workers, the novelty of the holiday season includes not only gifts, food, and family, it also means some much needed time off from work. But with this time off comes the logistics of finishing work on time, planning ahead, and requesting additional leave. Statistics show that us work hounds don’t always take all …