The Value of Face Time for Your Personal Brand
Even as an established author who has held book signings before, I have to admit that I was nervous when I set out for Cherry Hill, NJ, this past Saturday. It was my first signing for my latest book, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, but I wasn’t sure why I …
What Startups Look for in First Employees
It’s a given that startups look to recruit entrepreneurial-minded, hard-working, talented individuals. However, many business professionals don’t understand that the skills and abilities they’ve gained while in the corporate world rarely translate to the startup world — especially for early to medium stage startups.
I recently had three friends from college ask me about my …
For Success: Take The Emotions Out of Decision Making
Every major sport has a trade market. It’s one of the main ways that teams try and make moves to either win now, or build for the future. As an avid Celtics fan, I have watched my team make good and bad moves over the years. The biggest moves of my time were the trades …
Spring Into Search: Spice Up Your Personal Brand
With the changing of seasons right around the corner, it’s the perfect time to give your job search a bit of a spring awakening. The deadlock of winter may have dulled your job search strategies, but it shouldn’t hold you back from going above and beyond to present yourself to an employer.
Usher in the …
25 Ways to Brand Yourself and Find New Prospects
We are all really in sales, no matter what we do, but our approach has had to change from traditional models.
Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling.
The consumer wants to know that who is …
Visualize Your Success and It Will Come!
“Fortune favors the prepared mind.” – Louis Pasteur
On a recent business flight, I struck up a conversation with a career coach who is the wife of one of the world’s leading musicians and the mother of a rising star in the world of classical percussion. Her son had recently won first place in a …
‘Cultural Fit’ and Your Personal Brand
So what is ‘cultural fit’ and how does it relate to personal branding? A recent article in Forbes, Employers Hire Potential Drinking Buddies Ahead of Top Candidates, got me thinking about this question. After all, your qualifications and credentials are the table stakes that will get your foot in the door, but your character is …
Preserving Your Personal Brand During A Power Outage
When it comes to managing your personal brand, preparation is key. Preparation in terms of your personal brand can take all forms, but considering worst-case scenarios should take precedence. While no one enjoys thinking about the “what if’s” of potential negativity and brand failure–bumps in the road are often inevitable.
During this year’s Super Bowl, …
Kayla Johnson: The Price of Choosing Generosity
Editor’s Note: I’m excited to share a guest post today from Kayla Johnson!Kayla Johnson is a marketing lead at brightpeak financial, a new organization dedicated to helping young Christian adults and families start taking action on their finances now, and for the future.
“Kayla, here’s what I think you need to start thinking about…” is …
5 Ways to Energize A Long Job Search
Job search can be a rollercoaster ride, from the thrill of a forthcoming interview to the letdown of losing out on a job to another ‘more qualified’ candidate. Sometimes weeks, months – even a year or more – pass and you’re still sitting, glued to your computer, wondering when your resume submission will spark interview …