Avoid These 3 Killer Blogging Mistakes
Consider you almost always have an audience. I use the term “audience” to reference any person who receives your messages. That could be spoken, written, live or archived words. They may be accompanied by sound, video, photos, graphics, slides, and links (or not).
I use the term audience with reverence and respect, because all around …
Small Business: Prepare Your Blog To Go Big
Many small and medium-sized business owners have seen the advantages of having a blog. It’s a way to interact with their consumers, build a relationship, and update them regularly about the brand. Today, businesses are really seeing the importance of conversation with their customers. It isn’t enough for them to satisfy the consumer’s need – …
Be Defiantly Who You Are!
A past client recently called me to get advice for his LinkedIn profile. He had been an organizer for the Prop 8 campaign in the 2008 election. Prop 8 was an initiative in California that bans same-sex marriages. In other words, this guy was against gay marriage. He expressed reluctance in detailing his involvement in …
3 More Ways Guest Blogging Can Build Your Personal Brand
How a guest post on the right blog can your brand the right boost.
PreviouslyLast year, I gave you 5 ideas about successfully using guest blogging as part of your personal branding strategy.
They were:
Location of the guest post Topic of the guest post Quality of the guest post Byline of the guest…Look For Your Next Job While You Have This One
I’ve got a friend, Lyle, who is scared in his job right now.
Lyle is 48, working for a large organization, and figures he is only holding on to this job by the skin of his teeth. Lyle spends his days keeping his head down, not offering any opinions, and avoiding trouble of any sort. …
Six Steps To Defeat Mediocrity and Anonymity
I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …
Bloggers: Are PR People Ruining Your Personal Brand?
As your blog becomes more influential, more people want to take advantage of that influence for their own purposes, and those purposes might actually oppose yours.
All too often, those people are PR people.
Here’s how it happens.
Most blogs have a contact form. The PR person will use that form to send you a …
How to Guest Blog Your Way to a Stronger Personal Brand
You already know how important blogging is to your personal brand, and you might be doing quite a bit of it on your personal blog to gain traction in your field.
Another important tactic to strengthen your personal brand is guest blogging. Offering your expertise on other’s blogs can help you reach new audiences and …
A Rock In The Sandbox
One sunny afternoon, a young boy was busying himself playing in his sandbox. In addition to his own two hands, he had an assortment of trucks, a large plastic pail, and a shiny, red shovel.
As he created imaginary roads, hills and tunnels in the soft sand, he encountered a large rock deep within the …
5 WordPress Plugins for the Personal Brand-Building Blogger
Useful WordPress plugins that build your brand while helping your readers too.
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Official description: “A WordPress plugin that simplifies the process of including a picture when writing posts. Authors simply choose from a predefined list of images in the Write Post page to display an image in a post.”
There are many plugins …