Michael Phelps: How To Fix Your Google CV
After his recent pot smoking incident, Michael Phelps’ Google CV went from stellar to cellar. Here’s what he can do to repair the damage.
News travels faster than everDan Schawbel’s interview with Ehud Furman explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps …
Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …
A CMO’s Guide to Brand Management through Social Media
Here is my TheLadders.com column for this month:
In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is …