Detaching From a Corporate Brand
For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.
1) Company has been soldIt could be contractually obligated for an entrepreneur to remove their personal branding from a …
The Attractiveness Of Courage
You surely must know by now that there are certain realities upon which you can rely. One such reality is that life is not an endless succession of forward progress. While you may enjoy success, at some point or another you will also encounter frustrating challenges and disappointing setbacks.
You may have experienced a missed …
5 Tweeple Who Have Great Personal Brands
Everyone has a personal brand. With today’s social networking tools, such as Twitter, conveying your brand and getting in touch with your audience is easier than ever before. Having a good personal brand is not all about how many followers you have, but more about the content you share and relationships you build.
Powering up…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …
12 Books to Read to Learn More About Personal Branding
The Art of Plotting Your Brand Trajectory
Launching a rocket requires considerable effort. If you consider the tremendous gravitational pull of the earth, you wonder how it ever gets off the ground.
Your brand worldwideThinking about putting your personal brand on the global map? It can take a considerable effort but if you decide to chart the course, and plot an …
A Cup of Coffee to Branding Greatness
Two months ago the Ohio University mascot, Rufus the Bobcat, attacked the Ohio State Buckeyes mascot, Brutus the Buckeye…on Brutus’ own turf in front of Brutus’ own fans.
Most of you know that OU and OSU are long-time rivals. But this particular fight wasn’t just a game-day skirmish. In fact, it was a premeditated plan …
Personal Branding and Intrapreneurship: A Match Made in Heaven?
Have you ever thought of being an intrapreneur? And no, I don’t mean entrepreneur – but they’re close.
While an entrepreneur ventures out on their own to pursue an idea, an intrapreneur does this within the organization where they already work. It could be creating a new product, coming up with an innovative idea, or …