I Need Your Help: Sharing a Personal Branding Struggle
Personal branding reader, I could really use your help.
It’s always easier to dole out advice to other people, but, as I’m sure you can attest, applying personal branding words of wisdom to your own big plans can be messy, soul-searching work. Seeing yourself through the eyes of a colleague or client almost needs to …
Be Authentic – To a Point
The other day, I was at an event where the speaker was advising attendees about the power of authenticity. During the Q&A, one of the audience members raised her hand and asked about how much authenticity the speaker advised. As the audience member explained, she was just beginning a career as a freelance copywriter, but …
3 Personal Branding Lessons from the Presidential Candidates
Personal branding can make or break your chances of professional success. In the court of public opinion, your only chance of winning favor is to have a cohesive brand that others respect. With November 6 less than two months away, the stakes are high–there can only be one winner. For the presidential candidates, success is …
What’s Wrong with Romney’s Personal Brand?
On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”
David Gregory, host of the show, attempted to define Romney’s personal brand:
“Personally, I think …
Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
The 10 Commandments For Concrete Confidence (Part 2)
Last week, I discussed how your self-image forms the foundation of your personal brand, and we covered the first 5 of “The 10 Commandments For Concrete Confidence.” Here are #6-10:
6. Surround yourself with winners. Attitudes are contagious. If you consistently hang out with negative, defeated people, you will develop a more negative mindset. If …
Five Aspects of Your Personal Brand You’re Forgetting
It’s easy to overlook core aspects of your personal brand.
Why?
Well, for the same reason that Coke hires an agency to make their Super Bowl ads. Its a heck-of-a-lot easier to look at someone’s else’s personal brand and dissect it or improve it than it is our own.
True story.
To help with this, …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …