Beyond ‘Engagement’ in the Social Media
A new buzzword is hovering over the social media universe. It has been repeated mantra-like so many times (and one wonders whether with or without full awareness of its far-reaching implications) that ‘engagement‘ has ceased to be a means to an end in the eyes of many and surprisingly become the ‘raison d’être’ of every …
Personal Branding Weekly: Online and Offline Word of Mouth
As editor, of the Personal Branding Blog, I’m grateful and proud of the caliber of authors we having sharing a wealth of insights. Yet, I know how fast-paced this blog can be with new content posting daily and often several times a day.
You may have missed these great posts:
• Are …
The New Twitter Ostriches
Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population. And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the …
The Zen Garden of Your Brand
Whether you are a millennial joining the ranks of those seeking their first job, a baby boomer reinventing yourself with a ‘second youth’ in sight or anything in between, personal branding can be instrumental in taking hold of your personal and professional development and achieving your goals without sacrificing your unique personality and style. And …
A Letter to New Graduates
Dear new graduates,
A graduation is not only a happy occasion but also signals a turning point in the lives of those students who have proven their competence, skill and above all determination by successfully reaching the end of their prescribed curriculum. For some, it will be the prelude of further studies at postgraduate level …
Ask The Experts: Most Effective Personal Branding Tool?
I asked the The Personal Branding Blog contributors this question:
What has been the single most effective personal branding tool for you and why?
Elinor Stutz: TwitterIn regard to the most effective personal branding tool, I never thought of it in this light before, but for me Twitter has been exceptional. By posting helpful …
Recommend Or Not To Recommend: That Is The Question
I don’t think there is any other aspect of online reputation for companies and individuals, as undervalued and taken lightly, as the giving and managing of recommendations. While it remains true that (in a positive sense) recommendations can be the pat on the back we need to get that coveted job, improve our influence and …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
Kickstart Your Personal Branding Journey In 2012
Here we are, starting a new year where so much will happen: the London Olympics, the US Presidential Election, the end of the current global financial crisis (we hope!) and tons of other exciting stuff. Did you get your new calendar yet? Any New Year resolutions? Concerned about how to start the year on the …