Personal Branding Weekly – Happy Birthday Edition
Yesterday, I celebrated my birthday. I enjoyed the time with family and friends. And, also used the moment to reflect on what worked last year and what I’m looking forward to in the coming year.
Along with all the usual Groundhog Day happenings, the excitement of Super Bowl was a new twist for the day …
Personal Branding Weekly – The Owner’s Brand
“If it’s going to be, it’s up to me” – Robert Schuller
Your brand is up to you. You either rationalize that you don’t have time to focus on it, don’t think it matters, and don’t know where to start or you focus on it and take ownership of it.
Rationalizing is just like it …
Personal Branding Weekly – Step Up Your Brand
“Faith is taking the first step even when you don’t see the whole staircase.” –Martin Luther King, Jr.
Have you taken that first step in discovering, understanding, communication and managing your personal brand?
Sometimes that first step is the hardest. Mostly because of the fear associated with taking action into an area that is unknown.…
Personal Branding Weekly – You are the Product
I understand the importance of visibility. As a small business owner, being “known” can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering “share of mind” …
Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Personal Branding Weekly – It’s Hard Time
‘Time is of the essence – time is money’. Perhaps we think this phrase to be a tad bit trite, as we have heard people say it over and over again, so much so that these words fall upon our ears passively, like hearing some insistent, broken record in dire need of a new track. …
Personal Branding Weekly – Readers are Leaders
In 23 days, 2014 will arrive! Because my work is highly focused on small business owners, they are doing one or more of the following as 2013 comes to an end:
Hustling like crazy – selling products and services. Reviewing 2013 and setting goals and strategies for 2014. Moaning that no one will make a…Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Personal Branding Weekly – I is Better than We
It is and you know it. Imagine if someone told you “we’re really glad you’re here”. Now, imagine if that same person said “I’m really glad you’re here.” Can you feel the difference in energy between the two statements? In an effort to be more professional, more corporate and more team focused we’ve lost the …