How to Translate What You Do Into What’s In It For Others
Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”
What’s often lost in the translation, what others aren’t understanding …
Can’t Afford the Time to Network?
As I’ve been developing new programs for my business, I’ve focused more and more on asking people to spell out their biggest networking challenge. The responses I’ve gotten back have been eye-opening.
I had expected answers like “How do I get people to return my phone call?”, “How do I …
Road to Me 2.0: Free 52 Page Complete Blogging Guide!
As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value. I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …
Interviews
I’ve had the privilege of interviewing some of the brightest minds in the business world. From executives to CEO’s, bestselling authors and respected professors, each interview will give you the knowledge you need to build a powerful personal brand. The purpose of these posts is to give you a broader perspective from recognized experts in …
Network Smarter to See Faster Personal Branding Results
Today, I spoke with Liz Lynch, who is a networking-a-holic and the author of a book about networking. I always say “make your life one big networking event,” and Liz helps us figure out how to network online and offline, even if we’re lazy and hate the word “networking.” Liz will give you a sense …
Interviews
I’ve had the privilege of interviewing some of the brightest minds in the business world. From executives to CEO’s, bestselling authors and respected professors, each interview will give you the knowledge you need to build a powerful personal brand. The purpose of these posts is to give you a broader perspective from recognized experts in …
Focus On What You Can Do For Your Company!
The hiring process can be overwhelming, confusing, and frustrating as more candidates are competing for fewer jobs in a rapidly changing economy. There is a lot of advice online regarding how to ace an interview but much of it focuses on what to say and almost suggests there should be scripted answers to hiring managers’ …
What I Learned When I Lost My Job
No one likes to admit they’ve lost a job. It could be performance issues, personality issues, or even the company performing mass layoffs. Everyone loses a job now and then, but that doesn’t mean we like to admit it.
We’d rather quit in a blaze of glory that leaves upper management standing there, mouth agape, …
Personal Branding Interview: Paul Sullivan
Today, I spoke to Paul Sullivan, who writes the Wealth Matters column for The New York Times, and is the author of Clutch: Why Some People Excel Under Pressure and Others Don’t. In this interview, Paul talks about what it means to be a clutch player in business, goes through some clutch scenarios, and more.…
Personal Branding Interview: Harry Beckwith
Today, I spoke to Harry Beckwith, one of the world’s most respected marketers, has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. Harry first book, Selling the Invisible, was named one of the top ten business and management books of all time. In this interview, Harry talks about personal branding from a …