What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
5 Benefits From ‘Taking Leaps With Faith’
We take leaps with faith when we live out our lives, going through our stages, phases and cycles.
How we present ourselves during change, should be an authentic expression of our personality, experience and values. We don’t have to be perfect, just real. The online space has given us an amazing platform and outlet to …
Personal Branding Weekly and Protecting Yourself from Experts
Editor’s Note: I’ve met many wonderful people during some recent personal branding and social media seminars and sessions that I’ve presented at lately. When we visit after my presentation, I find that unearthing your brand is by far the most interesting and most challenging aspect of personal branding for them.
Do you …
A Subtle Way To Look Smart
It’s really easy to look smart.
One of my favorite parts of my work as a keynote speaker is after a presentation when students come up to me to ask a question. I love getting the chance to speak to people individually to help them with their specific challenges.
However, there is one aspect of …
What I Bring to Networking Events and Conferences
What you need to get the most out of your next one-day event.
On the morning of an event – or often, the night before – I’ll prepare a bag of goodies to get maximum benefit.
Here’s what must be in my pack or it will be sorely missed:
Name badge
Most events, especially paid …
Beyond Social Media: Three Advanced Branding Ideas
When you start to brand your own name or your business, there are some first steps to take when thinking about branding ideas. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as …
How to Save Face When Things Go Wrong
In my professional life I have found that when one mishap occurs with a client several more will follow. The succeeding chain-of-events tend to be embarrassing and aggravating. Worse yet, we sometimes feel like never showing up for business again. But we all know that won’t work, so what will?
“Be strong” is the slogan …
Preparing for a Layoff, Hostess Style
By now you’ve probably heard about Hostess’ liquidation, as many are mourning over the apparent “death” of their beloved Twinkies and Wonder Bread. Although we may yet see our favorite indestructible snacks find a home with a new company, what will become of Hostess’ workers?
Most of Hostess’ 18,500 employees have lost their jobs, throwing …
How To Buy the Perfect Business Gift
What is a gift supposed to convey? Is it an expression of how you feel about the recipient? Would that be affection? Gratitude? Respect?
Or is a gift meant to convey something about you? Intelligence? Adventure? Humor?
If you are serious about your reputation – what we now call your personal brand, the ideal gift …
Why Professional Etiquette Is Overrated
Several years ago, I went to a networking event right near Washington, D.C.
One woman in the group introduced herself as an “etiquette expert.” Then, she gave everyone in the room one of her “best tips on how to be professional:”
Make sure your name tag is on the right side of your shirt/jacket and …