How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …
Picture Your Personal Branding Strategy
Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.
Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …
Insecurity: A Driving Force for Good & Evil
During an interview on FOX Business News last week, the host challenged me when I mentioned insecurity and low self-esteem is an epidemic and causes most workplace conflict.
The brief four minute segment was too short to give the issue its due, so this may be the best forum to discuss it.
He challenged me …
Overcoming Rejection to Achieve Success
Rejection sucks, but it’s not the end of the world. In fact, rejection is a part of success. People who avoid rejection don’t get hurt or disappointed, but neither do they feel accomplished or successful. No one likes to hear “no”, but you can’t achieve your goals without taking a risk. Here are some tricks …
Know What The Hiring Manager is Thinking to Get Hired!
Act and think like an insider to get hired! — Beth Kuhel
How can you possibly know what the hiring manager is thinking and how could this help you if you did? The answer is, you can’t know exactly what he or she is thinking but you can get a glimpse into their mindset, values, …
Let’s Get Physical
Fall is in the air. The leaves are changing colors, the days are getting shorter, and people are settling in for the Winter. (At least in the Northern Hemisphere).
While we are settling in at work for the last quarter of the calendar year we have Halloween, Thanksgiving and Christmas all sneaking up on us. …
Talking Money: It’s All About the Benjamins!
OK. It’s not ALL about the Benjamins. But they are important to most of us. Money discussions have been a consistent concern in job interview seminars I have conducted over the past six years and proper handling can offer the potential to add $10,000, $25,000, or far more to a job seeker’s annual income
The …
Revitalize Marketing Materials and Your Business
Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.
Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …
Lessons in Personal Branding Success from Jay Conrad Levinson
The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments.
Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson.
Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational …
Google Yourself to Manage Your Brand
Have you ever Googled yourself? According to a new study from the Pew Research Center, 56 percent of Internet users have searched for their own name online. This is up from 22 percent when they first asked Internet users in 2001, but today’s percentage has remained relatively the same in the last few years.
It …