Category: Success Strategies

Career DevelopmententrepreneurshipPersonal BrandingSuccess Strategies

Revitalize Marketing Materials and Your Business

Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.

Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money …

authors cornerPersonal BrandingSuccess StorySuccess Strategies

Lessons in Personal Branding Success from Jay Conrad Levinson

The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments.

Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson.

Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational …

entrepreneurshipMarketingPersonal BrandingSuccess Strategies

Focus on Benefits and Buyer Motivation to Make Sales

One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …