Category: Social Media

gen-yMe 2.0Personal BrandingReputation ManagementSocial MediaSuccess Strategies

My Personal Branding Journey Part 1: The Personal Branding Kiss of Death

This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …

eBrandMarketingNetworkingPersonal BrandingSocial MediaSuccess Strategies

How to Gain Market Share With Social Media

Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:

Use the right tools for the right audience

Twitter and Facebook are not the answers to every social media …

Book ReviewsCorporate BrandingeBrandInterviewPeoplePersonal BrandingReputation ManagementSocial MediaSuccess Strategies

Personal Branding Interview: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …

eBrandPeoplePersonal BrandingSocial MediaSuccess Story

Success Story: Build Your Personal Brand to Land Major Clients

From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list.  The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …

eBrandEducationEmployer BrandingeventsInterviewNetworkingPeoplePersonal BrandingReputation ManagementSocial MediaSuccess Story

Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

Brand Yourself AsCareer DevelopmentPeoplePersonal BrandingPositioningReputation ManagementSocial MediaSuccess Strategies

Personal Branding Video | Gary Vaynerchuk

I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …

Brand Yourself AsCareer DevelopmenteBrandentrepreneurshipJob SearchMarketingPersonal BrandingReputation ManagementSocial MediaSuccess Strategies

Twitter Personal Branding Q + A #2

Answers to recent questions people are asking on Twitter about personal branding.

Branding for career purposes only or not

Mohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?

Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …

Career DevelopmenteBrandJob SearchPersonal BrandingRecruitmentSocial Media

REPORT: Professional Networking Dominates Job Boards

As you a already well aware, I believe that job boards won’t exist in the future and that the transaction between hiring managers and applicants will be completely networked. Therefore, your network will become your only insurance policy and people will become the ultimate asset to your career.  You won’t be conducting a job search …