Category: Social Media

Book ReviewsCorporate BrandingeBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Paul Dunay

Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya.  In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …

Job SearchPersonal BrandingReputation ManagementSocial MediaSuccess Strategies

Personal Brand Audit: What’s Your LinkedIn Score?

This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date.

LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How …

eBrandMarketingPersonal BrandingPositioningSocial Media

Has the Word “Humble” Changed From Web 1.0 to Web 2.0?

A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them.  Branding would be ineffective if you just did it for a single day, which is why our …

Brand Yourself AsCareer DevelopmenteBrandNetworkingPersonal BrandingPositioningReputation ManagementSocial Media

World Wide Rave with Your Personal Brand

Great video from David Meerman Scott author of the new book entitled World Wide Rave.

While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!

What is clear is that those who do something different and …

Career DevelopmenteBrandMarketingPersonal BrandingPositioningSocial MediaSuccess Strategies

Position Yourself for the Career You Want Not the Job You Have

I prefer the term career over the term job. A job is a single occurrence, while a career is something built over the course of your life.  A career is typically made up of many jobs.  Sometimes they are interrelated and other times there is no real direction, therefore there are multiple careers leading to …

Career DevelopmenteBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Julien Smith

Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters.  Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents.  He also explains how …

Career DevelopmentCorporate BrandingEmployer BrandingJob SearchNetworkingPersonal BrandingReputation ManagementSocial Media

The Hidden Goldmine Within the LinkedIn Companies Tab

I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.

In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …