Category: Social Media

Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewRelationships & Personal GrowthReputation ManagementSocial Media

Personal Branding Interview: Adam Penenberg

Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company.  In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …

Communication & NetworkingeBrandMarketingPositioningRelationships & Personal GrowthSocial Media

How to Brand Yourself Without Alienating Your Company

There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately.  I’m prone …

eBrandRelationships & Personal GrowthReputation ManagementSEOSocial Media

Twitter Personal Branding Q + A #3

More answers to recent questions people are asking on Twitter about personal branding.

Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?

Jacob Share, @jacobshare:

Your capacity to convince people that you are what you say you are.

Ideally that means having an authentic personal brand, one that is just …

Brand Identity & Self-DiscoveryeBrandInterviewMarketingPositioningPRRelationships & Personal GrowthSocial Media

Personal Branding Interview: Sarah Evans

Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more.  I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there.  In this interview, we talk about her personal …

eBrandRelationships & Personal GrowthSEOSocial Media

Personal Brand Audit: What’s Your Google Score?

This is part 3 in the “Personal Brand Audit” series. Feel free to start at the beginning with Part 1: LinkedIn Audit and Part 2: Facebook Audit.

Google is today’s instant reputation check

Google is how we find out more about people: first dates, business partners, celebrities, clients. It’s fast, easy, and objective. That’s why …

FuturesMarketingNetworkingRelationships & Personal GrowthReputation ManagementSocial Media

Personal Branding and the Digital Economy

The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.

Change is inevitable – growth is a choice

The world economy is in the process of going digital …

Communication & NetworkingeBrandLifestyle & Habit BuildingMarketingPositioningRelationships & Personal GrowthReputation ManagementSEOSocial Media

Brand Yourself Before Someone Else Brands You

Discovering your personal brand is the first step in the personal branding process for a reason.  If you don’t know what you’re brand is then how are you going to convey it to the world?  Your brand is what you will be known for.  When your name or image is seen or heard, what will …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Paul Dunay

Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya.  In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …