Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Personal Branding Interview: Judy Shapiro
Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to AdAge.com. In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …
2020: Personal Brands and Social Media
I think it’s safe by now to say that social media is here to stay. It’s not a fad anymore. In fact, to many in the industry, social media is the gateway to a future of seamless social communications that will (get ready for it) re-humanize the Internet. If you take a look back at …
Personal Branding Interview: M.P. Mueller
Today, I spoke to M.P. Mueller, who is the President at Door Number 3, as well as the New York Times “Branded” blogger. In this interview, M.P. talks about the survival rate for companies that don’t have brands, lessons she’s learned from running a small business, and more.
What’s the life expectancy for a company…HOW TO: Develop and Maintain Your Personal Brand on Twitter
Twitter rose to fame in 2007 as a hip, 140-character “microblogging” network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand.
Developing your account…Personal Branding Interview: Arielle Ford
Today, I spoke to Arielle Ford, is the president of The Ford Group and author of The Soulmate Secret. She was instrumental in launching the careers of many NY Times bestselling self-help authors including Deepak Chopra, Jack Canfield, and Mark Victor Hansen. In this interview, Arielle talks about how she got started in non-function book …
3 Best Free Twitter Background Makers for Your Personal Brand
How to have a personal brand-building background image on your Twitter profile that looks like it came from a professional graphic designer… almost.
Although there are many websites that let you download Twitter backgrounds, here I focus on the few sites that let you generate backgrounds with your own personal branding information.
1) TwitbacksAlexa: …
How to Make Your Social Networking Stand Out
What makes a social media plan work, especially in the world of personal branding?
Huffington Post recently visited this topic and gave insight into some of The Best Publishers On Twitter And Facebook. The publishers mentioned demonstrate successful social media plans. I wanted to look at the different ways to promote your personal brand through …
The Age of Resistance is Upon Us
We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant. We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and …
Personal Branding Interview #2: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative, the author of Blogging All-in-One For Dummies, and a columnist for Forbes.com and Entrepreneur.com. This is a follow-up interview to the one I had with Susan at the end of 2009. In this interview, Susan talks about the current state …