A Cup of Coffee to Leverage
In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral.
Magnify your personal brandDon’t …
Social Networking: Is Growth Destroying it’s Value for End Users?
Social networking is great for many things – it can help you get a job, make a new connection, get your foot in the door, and meet folks you would have never had the opportunity to meet physically. But, lately, I’ve started to wonder if social media networks are losing their value at the expense …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
10 Reasons Why A Blog Must Be Your Main Personal Branding Hub
A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?
Real people, real blogs2 people took up the cause:
Steve Campbell of the Social Branding Blog had this to say:
“My blog is my main hub. It’s the site that all of my social profiles link to …
Tips for Measuring the Influence of Your Personal Brand
Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.
How do you measure the influence of your personal brand?
Brand measurement is more important today than ever before. There’s more competition for …
Personal Brands: Hiding From a Billboard
We know you, not because we really know you. We know you because we cruise by you. On our way to updating our status on Facebook, we check out yours. We whiz past the big, hoary posts from people who don’t understand that FB isn’t a blog, to check out your new pics or a …
5 Ways Guest Blog Posts Build Your Personal Brand
If you wanted to grow a new blog quickly, or give a boost to an existing blog, one of the best ways would be to guest post on relevant, popular blogs that are read by people who will probably want to read your blog too.
For example, Darren Rowse’s Problogger is one of the most …
5 Ways to Build Your Personal Brand through Twitter
A goal among many is to create an online presence. Essentially you want to make a name for yourself online.You want people to associate your face with your brand, and an easy way to do this is through social media. Twitter is a great tool to use when trying to reach your audience. There are …
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Personal Branding Interview: Judy Shapiro
Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to AdAge.com. In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …