Personal Brands: Surprise! You Are What You Like
Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …
Twitter for Sports Stars: 5 Simple Rules To Follow
“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John
“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal
If you follow any major sport, you know of at least one incident …
Pros and Cons of Combining Your Social Identities
Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.
Social media presenceI’ve spoken to many brand-conscious professionals, many from the Gen X …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
Personal Brands: Social Engineering by Social Media
Facebook is changing the way you can reject requests from prospective “friends.” You’ll click on “Not Now,” which replaces the “Ignore” button. That puts them in Facebook purgatory, under a category called “Hidden Requests.” The person requesting your friendship will see their status as, “Awaiting Friend Confirmation.”
Over time, they’ll think you are just too …
Personal Branding Interview: Joel Falconer
Today, I spoke to Joel Falconer, who is a writer and entrepreneur that manages the Envato business publications FreelanceSwitch, the Netsetter and WorkAwesome. In this interview, Joel talks about how he differences between personal and business branding, as well as why he invests so much in blogging, and more.
How do you differentiate between personal…Become a Twitter Power User to Enhance Your Brand
With the many benefits of Twitter, it’s no wonder so many people are using it as part of their personal branding strategy. Not only can you market yourself and your expertise, but also you can connect with others you may have never had an opportunity to meet to in real life.
Although you probably already …
A Cup of Coffee to Your Branded Twitter Skin
Your Twitter profile is a highly visible part of your online presence – don’t waste an opportunity to reinforce your brand there. There are some beautiful and creatively designed Twitter backgrounds, or “skins,” on sites such as mytweetspace and twitrounds. But, you can create one yourself and, depending on how fancy you want your background …
Using Facebook to Help Build an Entrepreneur’s Brand
I believe Facebook can help build the brand of an entrepreneur, while also be useful as a way for an entrepreneur to stay in touch with friends, family, and even co-workers/business partners. Here are a couple of tips an entrepreneur can use to help build their brand on Facebook:
Build your brand on Facebook1. …
Facebook Places and Your Brand
Now that Facebook has decided to one-up Foursquare and other location-based platforms I thought it might be useful to think about what Facebook Places means for a brand. By now any social media savvy person knows the do’s and don’ts of checking in (if not, see my previous article here). There are some game changes …