Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Relationship NetworkingSocial Media

Which Social Networking Platform Should An Entrepreneur Brand Themself On?

As I’ve discussed in the past, to help build a brand for an entrepreneur, entrepreneurs should explore blogging, social networking, and creative cover letters and resumes. In this post, I’ll help to evaluate the various social networking platforms an entrepreneur can use to build a brand on:

Facebook: With Facebook, an entrepreneur can create a …

Lifestyle & Habit BuildingRelationship NetworkingReputation ManagementSocial Media

More Examples of Entrepreneur Blog Posts

I have previously discussed how entrepreneurs should use a blog to build their personal brand and I have provided some examples of entrepreneur blog posts. Here are a few more examples of entrepreneur blog posts:

The Human Resources Blog:

– Offering retirement savings for a small business: This would be an article talking about how …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Jeffrey Hayzlett

Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …

Marketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

A Cup of Coffee to Leverage

In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral.

Magnify your personal brand

Don’t …

Brand Identity & Self-DiscoveryCorporate BrandingeBrandInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Jim Petrus

Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …

Brand MysteryCommunication & NetworkingRelationship NetworkingReputation ManagementSocial Media

Tips for Measuring the Influence of Your Personal Brand

Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.

How do you measure the influence of your personal brand?

Brand measurement is more important today than ever before. There’s more competition for …