Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Millennials and the Gore-Tex Way
Something occurred to me the other day while re-reading an article on one of my favorite products and businesses. I love the outdoors and I live in the Pacific Northwest. As a result I own a lot of products with Gore-Tex providing protection from the elements. A lot of people may not be aware of …
Your Job Search Gold Mine
I believe that virtually everyone in our society is underutilized. One of these days, I will explain what I mean in more detail. Until then, I want to touch on one not so small reason why I believe all of us are underdeveloped, underpaid, underopportunitied, and underaccomplished (Merriam-Webster, please forgive me) — and how you …
Ensure Potential Connections Accept Your Connection Requests
If you’re using social media for businesses, then you likely want to not only connect with existing friends and colleagues, but also identify and connect with new influencers, potential clients, etc. While social media gives us access to people in key positions, and around the world, there is one fact that anyone with the goal …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Solopreneurs: Jabbing and Right Hooks Matter to Your Brand
With social media being an important facet of many people’s lives, it makes sense for a business owner to appreciate and integrate the same in their interactions with clients. However, not many solopreneurs have been able to properly make use of social media, mainly because they understand little about it, or focus on the wrong …
The Holiday You
When we speak of Christmas and New Year’s Eve we generally think of happy times, as well as of those who become more forgiving and giving, too. It’s curious why this isn’t the norm all year round.
As a business professional, being a better person is critical for attracting the right attention and clientele. Your …
Giving Back Can Boost Your Brand
It’s the most wonderful time of the year. People everywhere are remembering the importance of giving back to the community and volunteering to help those in need. While there are many, many reasons to volunteer your time to charitable organizations, it might interest you to know that volunteering can boost your personal brand.
People like …
My 3 Golden Rules for Remote Workers
I’ve been working remotely for the past nearly 5 years. I have a home office, I have a local cafe, I get terrific amounts of work done and I’m far more productive than when I worked in an office day in and day out. Sorry, Marissa Mayer, I get more done outside of an office. …
A Gap Year May Help You Adapt in College
Parents spend thousands of dollars in preparing their children to test well for college admissions tests and countless hours worrying about what school their child will attend but often overlook the issue of how their child will adapt to college once they get there. Leaving home for four years after high school following eighteen years …