Increase Brand Loyalty Through Giving
What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people – and, what better way to connect with your audience than with giving? Not only does this build loyalty, but also shows them how much you …
Communication Style Magnetically Attracts Your Clientele
Have you ever wondered why someone asked to connect with you? In one of two cases, you either had no interest whatsoever or you hold the other person in high esteem. Should it have been the first scenario, consider what you may change to avoid a similar new occurrence. And if excitement was yours upon …
6 Ways to Work Smarter in 2014
Finding an excuse to procrastinate at work is definitely an easy thing to do. Especially when we have numerous projects hanging over our heads and we’re pressed for time, it can be difficult to focus on our most important tasks at work.
In the new year, we need to make a promise to ourselves to …
2, 4, 6, 8: Who Do You Appreciate?
As the season of giving winds down, the next step for giving is that of sincere appreciation for others in both your personal and business life. Keep in mind that frequently, those we know will surprise us with a referral to the perfect business connection.
Prior to mid-January, make a list of all those in …
3 Key Elements of Your LinkedIn Photograph
Your LinkedIn photograph is the first thing that most people notice when they view your profile. It also shows up next to your name and headline when people conduct searches on LinkedIn. It is often the number one factor in whether people click to view your profile.
What does your LinkedIn photograph say about you? …
Three Things to Catch Your Attention in 2014
Being that this is my first blog post of 2014 for the Personal Branding Blog, I’d like to take a moment to get personal. As I enter my second semi-century I have been working for going on 30 years now in various roles as an engineer, a sales rep, a marketeer and predominantly as a …
Pump Up Your Brand with These Social Media Strategies
Social media is here to stay. Now the main source of communication between customers and brands, more and more people are turning to networks for trusted reviews and information. As we enter 2014, there are several things you can start today in order to create an effective marketing campaign that pumps up your brand as …
Starting Your New Year Right
Everyone is about to make their New Year’s Resolutions. They’ll want to lose weight, eat right, be happier. Most of them will fail but you WILL NOT. Accept this as a fact right now and then continue reading… I’ll wait…
You’ve accepted as a fact that you will set New Year’s Resolutions and will be …
The Benefits of “Asset-Based Thinking”
We’ve all been told that we should practice “positive thinking.” I don’t know about you, but I have found it difficult to practice such thinking when things are not going well 🙁 So have many of the hundreds of job seekers I have coached — especially those who were unemployed or unhappy in their current …
Silence: How to Get Fired, Ruin Your Personal Brand
Want the perfect summary of what will get you fired and ruin your personal brand? Penny Pritzker, who is currently the US Secretary of Commerce and a former executive at her family’s Hyatt Hotel empire provides this excellent sound bite in the New York Times Corner Office column by Adam Bryant.
If you want to …