Boost Engagement for Your Personal Brand with Facebook Campaigns
A presence on Facebook is an essential element to building your personal brand. Creating giveaways and other special offers is also good for building a fan base, but these can be easily forgotten with a lack of engagement.
So how exactly can your brand create a winning campaign? The process is simple once you put …
Get Seen and Be Read with This One Thing
For email marketing, which is more important – the subject line or the from line?
Statistically, it’s the from line. And, I agree.
We will scroll past, close and even delete other emails (or even status updates) that get in the way of the people we’re interested in hearing from or about.
The “who” makes …
How to Upgrade Your Resume, Part 5
Would you like a resume that helps you advance your career by appealing to recruiters and hiring managers? As an executive career coach who sees hundreds and writes many resumes each month, I can tell you that less than 90% of the resumes out there are ineffective. Could yours be part of the 90%? In …
The Anatomy of the Job Interview
There are a few basics that every person who’s preparing for, or facing a job interview, should know. A job interview is not an interrogation or an investigation. You are not guilty and you are not on trial. In fact, you have a great opportunity to get an exciting job. But before that, let’s understand …
Moving From Brain Dead to Awakening Ideas
Have you ever been under the gun to create something new but the ideas just weren’t flowing? Or are you wondering how you might move your business from Point A to Point B but need the inspiration to do so?
When we are ready to look, ideas and information surround us. Our only job is …
Why Your Left Hand Hates Your Right Hand
In a typical population, left-handers make up about 15%. Of course, not every population is typical.
Among the five designers of the first Apple computer, four are left-hand dominant. Three of the last five presidents are left-handed. In a group of alcoholics, left-handers triple their typical representation.So, your left hand might have a lot …
Personal Branding Weekly – Meaningless Appreciation Works against Your Brand
We’ve all been at the receiving end of a meaningless ‘thank you’ or ‘appreciate you’.
When appreciation is insincere, it’s received negatively. It actually has the opposite effect than what may have been the original intention. Or, even worse, it’s seen as manipulative.
I shared some of the negative phrases that are seen as pithy …
360 Degree Point of View to Help in Your Personal Branding
You need to learn how you’re viewed by others so you can take action to change the view if necessary. So ask. Many companies provide some sort of 360-degree interview exercises to senior people — but don’t wait until it’s offered to you. Initiate your own version. When you do, be open to the results. …
Discovering Your Personal Brand Vocabulary
Do you have a personal brand vocabulary?
What words do you use to describe yourself? These should be words that describe yourself personally and professionally.
I am currently working with two clients who are struggling with finding their personal brand vocabulary. Here are a couple of methods to discover your personal brand vocabulary.
How do…12 Traits that Define a Truly Amazing Boss
Surprisingly, people love or hate their jobs based on their interaction with their immediate supervisor. An amazing boss is also a great leader and has the ability to connect employees to an organization. The boss is likened to an umbilical cord for the employee to the organization. If that cord is damaged, the employees will …