How not to brand yourself when communicating with others
In the majority of my posts, I highlight and analyze the positive aspects of personal branding and how they apply to your lives. There are people who approach branding differently, and sometimes, in effect, hurt their own brands. Not everyone is perfect and I do receive some emails and messages that resemble the negative aspect …
How many social networks are too many for our personal brands?
The last step in the personal branding process is entitled “maintain.” Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch and Techmeme promote a variety of social networks daily. The sheer number of social networks is now overwhelming and forces all of us to concentrate on reputation management. …
The divide between your personal and professional brand has faded thanks to social networks
The college days
I was first introduced to the power of Facebook during my junior year of college. I remember it like it was just yesterday. My friend came running down the hall saying “I just got Facebook for our school.” Of course my first question was “what the heck is Facebook”? He explained it …
Personal Brands have a direct effect on corporate image
The people you deal with through companies can either break or make your perception of the company as a whole. If you are unhappy with a specific service or product that a person is either selling you or supporting you with, then you blame the company. We see this mostly in retail stores, such as …
How to Protect Yourself From Identity Theft
After suffering from identity theft on Wednesday, I was forced to either put all my energy into regaining all my loses or quit. One attribute of my brand and a saying that I like to follow is “what doesn’t break me, makes me stronger.” Without a Google account (gmail), a PayPal account and taking a …
Announcing DanSchawbel.com: The Next Generation of Personal Branding Online
Over the course of the past 6 months, I have consumed every piece of knowledge on Personal Branding. I’ve been a product of Personal Branding as well as a spokesman on the subject. I decided after all of my ventures to build an example of what all Personal Brand websites should look like now and …
Britney Spears and Her Personal Brand Transformation
Background
Britney Spears is noted as a famous American pop music singer, songwriter and dancer. She won a Grammy Award for her “Toxic” song, along with other popular songs such as “Baby One More Time” and “Oops!…I Did It Again.” In the early 2000s, Spears’ success as a singer led her way to high-profile advertising …