Britney Spears and Her Personal Brand Transformation

  • 1 min read

Background

Britney Spears is noted as a famous American pop music singer, songwriter and dancer. She won a Grammy Award for her “Toxic” song, along with other popular songs such as “Baby One More Time” and “Oops!…I Did It Again.” In the early 2000s, Spears’ success as a singer led her way to high-profile advertising deals and endorsements, as well as forays into other forms of media, including film and reality television. Her third and fourth albums, Britney and In the Zone, were released during this era. In 2004, she married back-up dancer and aspiring rap artist Kevin Federline, and the following year she gave birth to their first son, Sean Preston. Their second son, Jayden James, was born in 2006. Spears filed for divorce from Federline on November 7, 2006 citing irreconcilable differences. Spears has sold over seventy-six million albums worldwide according to Time magazine. The RIAA ranks her as the eighth best-selling female artist in American music history, having sold thirty-one million albums in the U.S.

Britney’s “Before” Brand

Britney was a hero to most teenagers through her music and performances around the world. She released hit after hit and video after video. Her concerts were always sold out and her brand was of high value, as she had her own perfume and other ventures on the side. She was on the cover of many magazines and internet websites, portrayed as a positive brand that was idolized by the majority of the population. Every girl wanted to be her and every guy wanted to be with her. In general, Spears created a lasting impression amongst the world, as a singer, performer, and model-like figure.

Britney’s “After” Brand

Here are some recent news tidbits that display Britney’s transformation from a glorious pop star to a mentally challenged celebrity. As you can see, she is proof that you need to protect your Personal Brand and make decisions that help represent yourself in a positive fashion. Britney suffered from the bad kind of brand exposure, as she was released as a “psycho” in the media over the past six months. It goes to show how important reputation management is these days, especially over the internet.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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