4 Ways to Defend Your Personal Brand Against Cyberstalking
I looked out at the room right before I started to speak. The first two rows were completely empty. Typical. Why is everyone so shy about sitting closer to the speaker?
I was at Ohio State University to give my presentation, 8 Steps for Creating & Maintaining Your Personal Brand. When I was done and …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Some Very Interesting Personal Branding Statistics
The anecdotal and analytical data is everywhere. The rise of social media, blogging, search engine optimization, and the way people shop and do research online has changed the fundamentals of the marketplace. The shift has created new opportunities for personal brands with enough hustle to go get what they want. It has also created new …
Vouching: The Triple-Win Personal Branding Tactic
Which of the following 2 scenarios is more powerful?
1) You meet someone at a networking event, and introduce yourself and what you do.
2) You meet someone at a networking event, and while you’re talking, an unexpected 3rd person joins the conversation if only to say how much they appreciate yourself and what you …
Personal Brands: Stop Lying
You know who you are.
You tell us you will get it done – and you don’t.
You tell us you got it done – and you didn’t.
You tell us where you will be – and you are not.
You tell us you understand the situation and are prepared – and you haven’t given …
Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
Blogging Beyond Your Subject Matter : Adding Personality
Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.
Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s …
Unvarnished Changes Personal Brand Reputation Management Forever
The web, in general, has always been a positive place for personal branding. No one is going to write someone else a negative LinkedIn recommendation, and even if they did, it doesn’t have to be accepted and published. Most people aren’t going to speak poorly of another individual in a public saying because it makes …