2020: Personal Brands and Social Media
I think it’s safe by now to say that social media is here to stay. It’s not a fad anymore. In fact, to many in the industry, social media is the gateway to a future of seamless social communications that will (get ready for it) re-humanize the Internet. If you take a look back at …
HOW TO: Develop and Maintain Your Personal Brand on Twitter
Twitter rose to fame in 2007 as a hip, 140-character “microblogging” network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand.
Developing your account…A Cup of Coffee to Relevancy
It’s time to grab your cup of coffee and spend 30 minutes on some solid – but easy – action items that will make a difference to your personal online brand. As you add your cream and sugar, reflect on the general purpose of building a brand: to establish credibility and visibility in order to …
Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Personal Brands: The Audition
From the time you leave your home, consider that you are being auditioned for the job you are seeking. Your personal brand starts to get its early morning workout when you cross the threshold of your door.
How coherent is your personal brand promise, given what you actually deliver?
The person you brushed by without …
A Cup of Coffee to Your Personal Brand
Whether you desire a new job, a pay increase, or a competitive edge in the marketplace, you need a killer online presence, proof of your expertise, and a personal brand that reflects you as an industry insider with a marketable skill set. But, taking these concepts and turning them into something real and usable can …
Great Personal Branding Video Tutorials
Here are three great videos to help you round out your personal brand using Twitter, Facebook, Linkedin, Blogging, and Email Marketing. Have a look at each and start applying the lessons learned to your personal brand today.
Twitter Search in Plain EnglishSuccessful Email Marketing – How it’s Done
Did You Know 4.0
Ask The Readers: What is the Main Hub of Your Personal Brand Online?
Your main personal branding hub should be:
The most impressive website about you The url you give out when asked about your web presence On your business card and/or resume Where you spend the most effort to build your brand onlineIn short, the main hub of your personal brand online should be the one …
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
Death By Facebook: The BP Story
The same website that fostered a social movement bringing Betty White to Saturday Night Live is now bringing BP to its knees, as an ongoing battle with bad publicity is exemplified through the power of Facebook. The oil spill in the Gulf is being called the worst in American history — bringing frequent association with …