Steve Pavlina’s 5-Point Guide to Achieving Your Personal Branding Goals
This week we’ll work on more effectively achieving your goals as you build your personal brand. Helping us today is personal development guru (and a top personal role model) Steve Pavlina, who is widely recognized as one of the most successful personal development bloggers on the web, attracting over two million monthly readers to his …
How to Align Your Business Cards with Your Brand
Business cards may seem extremely outdated in today’s technology-driven world. However, they are actually an important part of your brand. Think of business cards as a portable version of you and your brand – one that you hand out to other people to remember you by.
Design mattersAn eye-catching design can say a lot …
LeBron James: The Brand That Crossed The Line
LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took …
Do People Like Your Personal Brand?
How much people like you will have a direct impact on your career and almost everything you do, but being liked is a relative thing.
True storyAt a former company of mine, there was an engineer who was overwhelmed with work. We’ll call him Tom. This 8-year veteran of the IT department – his …
2020: Personal Brands and Social Media
I think it’s safe by now to say that social media is here to stay. It’s not a fad anymore. In fact, to many in the industry, social media is the gateway to a future of seamless social communications that will (get ready for it) re-humanize the Internet. If you take a look back at …
HOW TO: Develop and Maintain Your Personal Brand on Twitter
Twitter rose to fame in 2007 as a hip, 140-character “microblogging” network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand.
Developing your account…A Cup of Coffee to Relevancy
It’s time to grab your cup of coffee and spend 30 minutes on some solid – but easy – action items that will make a difference to your personal online brand. As you add your cream and sugar, reflect on the general purpose of building a brand: to establish credibility and visibility in order to …
Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Personal Brands: The Audition
From the time you leave your home, consider that you are being auditioned for the job you are seeking. Your personal brand starts to get its early morning workout when you cross the threshold of your door.
How coherent is your personal brand promise, given what you actually deliver?
The person you brushed by without …
A Cup of Coffee to Your Personal Brand
Whether you desire a new job, a pay increase, or a competitive edge in the marketplace, you need a killer online presence, proof of your expertise, and a personal brand that reflects you as an industry insider with a marketable skill set. But, taking these concepts and turning them into something real and usable can …