Twitter for Sports Stars: 5 Simple Rules To Follow
“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John
“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal
If you follow any major sport, you know of at least one incident …
Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …
Personal Brands: Have It Your Way
I could tell you this story 6.8 billion different ways, which is just about how many of us there are on this planet. It’s the story behind why I didn’t write last week and why I didn’t have a barbeque on Labor Day. The same saga could have (and likely did) happen to others.
I’m …
A Cup of Coffee to Presenting Your Coolness
As Seth Godin would say, “if you want to be seen as different, then you actually have to be different.”
If you really want to stand out – really want to differentiate yourself from the competition and solidify your personal brand of coolness – you have to step it up a notch when presenting your …
Facebook Places and Your Brand
Now that Facebook has decided to one-up Foursquare and other location-based platforms I thought it might be useful to think about what Facebook Places means for a brand. By now any social media savvy person knows the do’s and don’ts of checking in (if not, see my previous article here). There are some game changes …
5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
10 Reasons Why YOU Should Care About Personal Branding
The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the …
A Cup of Coffee to Reputation Management
Google never forgets.
This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far.
Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on …
5 Reasons Your Brand Should Live Outside of Your Company
My topic last week of logos for personal brands opened up a discussion about how to establish your personal brand in relation to the company you work for. If you’re a business owner these two elements are much more intertwined than the average worker bee out there, but for the average worker here are some …
How to Maintain Consistency Across Branding Channels
There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience.
Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is …