Category: Reputation Management

Career DevelopmentPersonal BrandingReputation ManagementSuccess Strategies

Track Your Accomplishments to Boost Your Personal Brand

Accomplishments are an important part of your personal brand. No matter what field or industry you’re in, you always want to have a compelling story handy to tell potential clients or employers about yourself.

Not sure what your accomplishments are, or how to determine them? Make sure to read my previous post on How to …

Brand Yourself AsentrepreneurshipPersonal BrandingReputation Management

A Cup of Coffee to Branding within Your Brand

If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.

Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.

But just having …

Brand Yourself AsPersonal BrandingReputation Management

What Stops You from Being Yourself?

An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…

Personal BrandingReputation ManagementSocial Media

Personal Brands: Surprise! You Are What You Like

Facebook’s magical tool

Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …

Personal BrandingPositioningReputation Management

A Cup of Coffee to Taking a Step Back

For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)

After relentlessly working on your personal brand for weeks upon months – and for some, …