The Entrepreneur’s LinkedIn Profile
LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.
SummaryThe “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …
The House of 1,000 Mirrors
Long ago in a small village, in a land that was far, far away, there was a place known as the House of 1,000 Mirrors. It was a beautiful and magical place with dozens upon dozens of reflective glasses of all shapes, sizes and varieties.
One day, a happy little dog learned of this wonderful …
Enhance Your Brand Identity by Attending Conferences
While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.
In addition to meeting new people and growing your network, you can also:…
Personal Brands: Anti-Social Media
Apparently, it is impossible to police every member of your company when it comes to stopping rude, disgusting, or ridiculous behavior. I think it’s fair to say that no matter what policies your management establishes, there are some people who remain too depraved or too stupid, or simply have too much time on their hands.…
A Cup of Coffee to a Tombstone Piledriver
Do you know what that is – a Tombstone Piledriver?
So, what is it?It’s the “finishing” move of superstar wrestler, The Undertaker, whereby he flips his opponent upside down and slams the poor guy’s head into the ground.
You might cringe at the thought of sitting through one of these shows, or maybe you …
Are You Building Your Brand With Integrity?
Today was quite a day for hearing of and experiencing a variety of tactics that had me shaking my head in wonderment. I was wondering how these well known folks remain in business:
1. Took the money and ran without delivering services
2. Motivated less stellar performing clients with dead flowers
3. Hid monetary fees …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…Personal Brands: Time to LICK Q
Tonight, I’m delivering my personal branding keynote to 300+ people. My signature topic is: The Ugly Truth About Your Reputation. Because this audience is so diverse in terms of careers and use of social media, I developed a simple four attribute model we all can use to measure, create and manage our personal brands.
Four…Cooking Up A New Brand
Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.
While cooking up soups and baking desserts from dough may escape my list of …
Are You Minding Your Brand’s Behavior?
Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.
The good news? Getting our heads around brain …