A Journey into the Mind of a New York Times Reporter
Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times. I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.
What is your …
Personal Branding In Personal and Work Situations
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I get asked by a lot of press, friends, former colleagues and blog readers about how I maneuver my personal brand, from my full-time position at EMC and everything I do outside of work. People always wonder how to brand yourself in certain situations, while still remaining true to yourself, …
Exclusive Interview with NY Times Bestselling Author Dan Ariely
Today, I spoke with Dan Ariely, who is a professor at MIT and Duke University, as well as a New York Times bestselling author. This made for a very interesting interview and it’s in both podcast and written form below. You will learn about some of the irrational behavior we do on a reoccuring basis …
Using Your Personal Brand Name to Brand Products or a Company
I’ve been thinking about how we brand ourselves, in combination with a product or company for a while now. Geoff Livingston and Ari Herzog both sent me notes to inspire today’s post. Many times, you will see authors (such as David Allen), speakers (Tom Peters and Anthony Robbins) and consultants use their personal brand name …
Uncovering Many Brand Misconceptions with Martin Lindstrom
Today, I speak with Martin Lindstrom, who is one of the premier branding legends. He spends a lot of his time consulting Fortune 500 clients, speaking, writing books and researching trends in branding. During this interview he uncovers some brand misconceptions and reveals the truth, using his experience and research.
Martin, in your words, what …
Need a Source of Inspiration to Stand Above the Poor Economy?
Today, I interview John Seabrook, who is a writer for The New Yorker and book author. The theme for today is inspiration. I think everyone needs some inspiration in their lives to get them through the good and bad times. The problem many people have is that they don’t know where to find inspiration, in …
Our Lives Have Become One Giant Marketing List
Overview of the marketing list phenomenon
I’ve been thinking a lot of how web 2.0 has given way to mass, yet niche, marketing. If you are in this space, then you might want to take a second look at the communities you’ve joined, your blog and other social tools that you’re currently using. To me, …
Conquer Fear and Add the Leadership Attribute to Your Brand
Today, I interview Larina Kase, who is a speaker and New York Times bestselling author. Today, the topic is conquering fear, rising to the occasion and obtaining leadership skills. It’s challenging to break yourself out of your comfort zone and try new things, especially when it’s in our DNA. Larina is going to explain how …
How to Ensure You’ve Claimed Your Brand on Social Networks
It’s time to protect your personal brand. This is a very serious matter!
Domain names
I’ve spoken about claiming your domain name to secure your personal brand before. For those of you new readers, this means going to your local hosting service and registering yourname.com immediately, before someone else takes it from you. You can …
Learn How to Brand Yourself From a Rabbi!
Today, I interview Rabbi Levi Brackman about what Judaism can teach us about personal branding and how to become more successful in business. We talk about how “spiritual entrepreneurship” and how you can take concepts in the Torah and apply them to real life business situations. I also asked him questions about perception and Jewish …