Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Personal Branding Interview: Karen Post
Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman. Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …
Your Personal Branding Mantra
When I first read about personal branding, I immediately understood how I could benefit from creating my own unique personal brand. Just like myself, most people have the “a ha” moment quite quickly after being exposed to personal branding. It’s pretty hard to make an argument against personal branding when its benefits are so positive …
Personal Branding Interview: Donna Fenn
Today, I spoke with Donna Fenn, who is a contributing editor at Inc. Magazine and author of an upcoming book called Upstarts! Since the book isn’t coming out till August, I figured I would get the first book interview before everyone else starts harassing her. In this interview, Donna talks about Gen-Y entrepreneurship, how it’s …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand
Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?
In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …
Two Questions About Personal Branding Issues
Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?
If you want to be successful, be worth sharing by Jamie VaronDo we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …
The Importance of Self-Assessment
“The unexamined life is not worth living.” Socrates
I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …
The Demise of Job Boards and the Rise of People Searching
We’re all familiar with the term “job board.” In fact, there are hundreds, if not thousands, of job boards in existence. Some you may know about and others you may never know about. You’ve obviously heard of Monster.com, Careerbuilder.com and Yahoo! Hotjobs because they are large brands, with large news distribution partners (Careerbuilder has CNN …
Personal Branding Interview: Andy Nulman
Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.
How important…