Personal Branding in an ‘Enterprise 2.0’ World
The progressive implementation of Web 2.0 technologies is ushering a new era for the world of business and work.
About time, I hear you say. For, as forward management thinkers like the celebrated author Gary Hamel have denounced, the majority of XXI century organizations still apply leadership and organizational models that were created almost a …
Almost Famous: Brand Building in the Music Industry
Building a musical empire from scratch is a tall order. For every Lady Gaga, there are millions of other stories of talented yet incredibly eclectic artists who ended up – well – just incredibly eclectic. So what is the differentiator? What steps need to be taken to bring someone from talent to fame?
To find …
THE Question You MUST Get Right in the Interview!
As discussed in a previous blog (Winning the Face-to-Face Interview by “leading the Witness“), in an interview you actually have much more power than you might think. Still, during the course of the typical job interview, either on the telephone or face-to-face, you can expect to be asked a series of “standard” questions and it …
How to use the Rule of 3 for Personal Branding
If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch.
As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical …
The 7 Essentials of a Strong Author Platform
Many authors have blogs, many others have well-designed websites, but relatively few have a strong author platform.
A strong author platform goes far beyond the typical blog or website. Platform success requires more than just content and design.
Here are the 7 essential characteristics needed to create a strong author platform, that will help you …
Year-End Holds the Key to a New Year
Over the summer with many people being away, business slows. We ourselves take vacation and feel a lack of motivation to begin again. The good news is year-end and holiday parties are just around the corner.
Did you know most business is traditionally conducted last quarter of the year? The good news is we still …
The ZEN of Business and Branding Success
I consider myself a “spiritual entrepreneur.” Someone who deeply cares about giving back to the community, people, and world that supports me. It’s just great Karma and Zen.
If you ask me how all this intangible stuff works, I will tell you it just does.
There is something about putting the right energy and intent …
LinkedIn Allows Job Seekers to Leverage Volunteer Experience
In a new study recently conducted by LinkedIn, 41% of professionals surveyed stated they consider volunteer work equally as valuable as paid work experience. This comes as great news to the 14 Million plus full-time job seekers. “Given the current economic climate and the hypercompetitive job market, it’s essential to include your volunteer work on …
Multi-Channel Marketing for Your Personal Brand
Deliver Magazine’s recent feature on integrated marketing methods hits home for those of us marketing our personal brands to today’s “always-on” consumers.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience …
5 Ways To Avoid Social Media Fatigue
It’s not easy establishing our own personal brands in the world. You have to blog, tweet, connect, and like…let’s face it, it can be rather exhausting to keep up this kind of consistency. No wonder I hear the term “social media fatigue” used more often. Yet, if it’s a given we all have to build …