You Are Not Your Business Card
There’s a question we all seem to get in networking situations – “What do you do?” Invariably, we answer with “I’m a (occupation) and I work for (company).”
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But …
Writers Need to Promote Themselves, or Go Unread
Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.
Ev-ver.
Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …
Be Defiantly Who You Are!
A past client recently called me to get advice for his LinkedIn profile. He had been an organizer for the Prop 8 campaign in the 2008 election. Prop 8 was an initiative in California that bans same-sex marriages. In other words, this guy was against gay marriage. He expressed reluctance in detailing his involvement in …
The 3D Celebrity: An Interview with Xavier Tournaud
Recently, I had the pleasure of speaking with Xavier Tournaud. Tournaud is an actor, model, and businessman with credits in television (i.e. Desire, Lifetime’s Final Justice with Erin Brokovich, Fox’s Married by America) as well as in film (i.e. Couple’s Retreat, Living the Dream, Just Not Married Yet). He was also cast in a national …
Why Job Hunting Just Became Easier (and Safer)!
Yes, you read the headline correctly! Job hunting did in fact just become easier—and safer!
I know what you’re probably thinking . . . Skip, have you completely lost your mind?! Don’t you know what’s been happening on Wall Street?! Don’t you read the bleak “jobs reports?!” Don’t you know there is genuine fear that …
Reboot For Improved Results
Back in the corporate sales environment, a kind I.T. Manager, upon hearing me angrily talking back to my computer, advised, “Elinor, when your computer gives you challenges, just re-boot!” His advice definitely applies to entrepreneurship.
We hear about authors experiencing writers block, job seekers who feel they are “up a wall,” and business owners who …
The Ugly Tax
If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.
The average cost of being ugly is $230,000 out of your paycheck, over your working lifetime.
Deduct another significant chunk from your salary if you are obese, but only if you are female. Fat women …
5 Benefits of Being a Part Of a Network
There is and has always been great power in building networks, but more importantly is using and leveraging them in today’s business and career world. In a relatively short time, building tribes and communities has taken on a lead role in our branding and marketing priorities. The immediate, viral and real time nature of information …
2 Easy Ways to Present Your Personal Brand
You’ve probably spent the last few years working on your LinkedIn profile (if not–you should probably get on that…) So, when you saw that new position or opportunity that sounded like a perfect fit, and were asked for a resume–an actual document–you thought, “when am I going to find the time to build a new …
Your Personal Brand and QR Codes
QR codes are fast becoming a requirement for businesses. They are basically small square barcodes that people can scan with the use of their mobile devices and the information contained within pops out. Businesses typically use it for linking to their websites, to help people find out more about them online.
But can QR codes …