Three Expert Secrets to Winning Your Personal Branding Search
Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make sure to keep your social media footprint clean, and you’ll …
How Today’s Job Seeker is Like a SEAL Recruit
Most people today certainly know who the U.S. Navy SEALs are . . . one of the most elite warrior groups in the U.S. Armed Forces. You don’t become a SEAL simply by raising your hand at morning roll-call and volunteering to join. You have to earn the title SEAL, by successfully completing an unforgiving, …
Personal Brand M.D.
This past weekend, I had the good fortune of attending a picnic in my neighborhood. Have I ever told you how much I love picnics? As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque. He began to tell me about an …
Tips For Building Your Personal Brand by Writing Less
Build your personal brand by improving your ability to write concise, compelling, and informative content.
Conciseness is the biggest challenge many face when writing to build their personal brand. There’s more written about choosing topics, organizing information, and online delivery systems than there is about writing as concisely as possible.
What has been written about …
Combining Two Business Ideas Produces Increased Results
As I read the stories of other small business owners, lightning struck in a good way. These people all did one thing in common to find success far beyond what they originally envisioned. It is the combination of two success strategies that made the enormous difference.
Community service and collaboration are the two success ingredients.…
Automation Can Be a Brand Killer
I loved reading the article, Press “3″ If Automation is Making You Crazy, on the Harvard Business Review by co-founder of Fast Company, William C. Taylor .
It brings to light yet again how completely ineffectual automated call centers are and how much they frustrate and turn off customers. With all of the choice and …
3 Easy Steps to Your TRUE Personal Value Proposition
Everyone thinks they have a great sense of humor, right?
But not everyone is funny.
Such is the distinction between inside reality and outside reality.
We often believe we provide quality deliverables on time and with a smile. But, customers may see us differently. Not that it’s all bad–unless you really do deliver crappy product …
Speaking as an Expert Makes You One
I had been writing for seven years before I finally decided to call myself a writer. Even so, I was unsure. I wasn’t “A Writer.” I was an “Oh, I’m also a writer. . .?” (You know that annoying way people put the question mark at the end of a statement? I did that for …
‘Headhunter’ Secrets for Getting Your Emails Opened. . .And Read!
Editor’s Note: This week’s blog features one of the many “headhunter” secrets contained in the international best-selling job hunting book “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!,” by professional “headhunter” Skip Freeman.
No one answers the phone anymore. Certainly no one responds to your voice mails. And—surprise!—no …
Where Did All the Gurus Come From?
Is the digital age also the era of the guru? I am not sure about you but the one thing that I have noticed is the abundance of gurus in business right now. Everywhere you turn, there is another person claiming to have mastered the universe. It spans from sales to marketing and from Facebook …