Beware the ‘Tell me about your boss’ Question!
Imagine for a moment that an exceptional job candidate is about thirty minutes into an important job interview. The candidate, whom we’ll call Joe, and the hiring manager seemed to have hit it off almost from the start. Joe has nailed every job-related question the hiring manager has thus far asked him. Because the hiring …
Save Time Turning Ideas Into Profitable, Brand-Building Books
The faster you can turn your book ideas into an organized table of contents, the faster you can write and self-publish a profitable, brand-building book.
Self-employed professionals writing books to build their brand, enhance their credibility, and increase their search engine visibility often focus exclusively on the writing…when they should be focusing on planning and …
Sell the Gap On Your Resume
The first step is to approach the problem from a positive standpoint and leave your fear behind. Whenever you meet with clients or hiring managers, …
Update Your Resume! Don’t Forget About LinkedIn
Still putting off updating that dusty old resume of yours? Or perhaps you haven’t even begun to draft one for your upcoming job search?
This month was meant for you. September is International Update Your Resume Month, brought to you by Career Directors International (CDI). I’ve already written about some ways to update your resume …
Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Focus On What You CAN Do and Do It!
Are you stuck in a rut?
There are lots of things going on right now that are not particularly pleasant or enjoyable. Many of those things though are out of our control.
What we can change and what we do have control over is how we think, approach things and apply solutions. These are the …
Direct Sellers: Customer Service is Your Brand
Many companies of today focus so much on the sales and advertising, and in marketing their brand that they forget one very important part of it – their customer service. And though these other things are extremely important, they should also make sure to pay attention to customer service, since this is what makes customers …
A Dirty Little Secret About Link Sharing
Hubspot recently reported new research on link sharing, conducted by link-shortener, bitly. According to their findings, links posted on Twitter, Facebook and those posted directly (email and instant messages) all have one thing in common–the activity associated with them peaks at about three hours. After those three hours, link activity begins to decline. FYI: YouTube’s …
Personal Branding Interview: Daniel Goleman
Today, I spoke to Daniel Goleman, who is an internationally known psychologist that lectures frequently to professional groups, business audiences, and on college campuses. Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence was on The New York Times bestseller list for a …