Why Do Many Small Business Owners Dislike Writing?
Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.
Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …
Brand Dilution to Solution
Have you ever had an exciting idea to further build business but the next morning awoke with a dose of reality? It’s your subconscious at work telling you the better direction to pursue.
Intuition provides instinct or a quick recognition of what’s right and wrong. On a deeper level, our subconscious brings together all of …
Fine-Tune Your Personal Brand For National Career Development Month
November marks the National Career Development Association’s (NCDA) annual National Career Development Month. This year the theme is “My Career Dreams,” and participants are encouraged to share what their dreams are regarding their career or future career. Making your personal brand better is one way to celebrate with NCDA this month!
With National Career Development …
Two Key People For Success
To be re-routed to the wrong department, press 2.
To reach a department that is closed and doesn’t take voicemail, press 1.To be re-routed to the wrong department, press 2.
Only two types of people matter when it comes to connecting …
The 5-5-5 Plan for Raising Your Career Branding Metabolism!
Data from the Bureau of Labor Statistics shows 2.7 million jobs remained unfilled in the U.S. in August 2011, and employers are reporting having a hard time finding skilled workers to add to their payroll. Manpower’s 2011 Job Shortage Report confirms job applicants are NOT qualified for the hard and soft skills and intangibles companies …
Occupy Your Brand: Capture The Right Attention
What started in New York as a demonstration against Wall Street has become an international protest movement primarily directed against social and economic inequality. I’ve had the honor of getting up close and personal with protesters in New York, Chicago and Denver – all of whom I found to be non-violent and simply attempting to …
How to Power Up Your Small Business Brand
Kelly Paull is a social marketing ninja and the self-proclaimed “geek” behind Directly Successful, a company that helps small businesses use technology to increase brand awareness and online presence. With clear, straightforward guidance rooted in years of first-hand experience, Kelly helps drive site traffic, power up Facebook pages and increase fan engagement.
As an early …
5 Cheap Moves Your Brand Can’t Afford
There’s savvy spending and then there’s cutting corners you don’t need to make at the risk of looking shabby in front of others. Avoid these moves to prevent yourself from making a really cheap first impression.
The non-company e-mail addressWhen I see someone with the email address of @aol.com, @gmail.com, @yahoo.com, etc., I have …
Find Hidden Jobs Never Found on Traditional Job Boards
Quit wasting your time on the traditional job boards. The monstrously big career building boards. If that’s where you’re spending a lot of your job search, thinking that’s where you’re going to find your next job, you’re putting a lot of time and effort into a source with a very low rate of return. If …
Why Being ‘Media-Ready’ Matters
Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …