3 Steps to Your Content Strategy
Today’s buyers receive, use and make decisions based on trusted independent sources. In fact, according to IDC, marketing content is now the buyer’s preferred vendor information source.
Now is the time to dedicate a few hours to your personal brand content map for 2012. Spending the time now will allow you to organize and filter …
Congrats On Your 65,000 Followers. Now Which Are Real?
If you’ve been on Twitter at all in your life, you’ve probably encountered the message of someone who promises, “I’ll get you 5,000 followers on Twitter in the next two weeks!”
My question is…so what?
Does quantity of followers matter over quality? No. I don’t think it does.
It certainly doesn’t matter when it’s become …
Three Advanced Personal Branding Techniques
Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …
Three Popular Misconceptions About Personal Branding
Thanks to the wonderful contributions of personal branding trailblazers such as Tom Peters, Dan Schawbel, William Arruda or Peter Montoya, personal branding has been slowly but surely entering the mainstream. Today, we can fearlessly assert that personal branding is here to stay and that millions are called to benefit from building a solid brand (using …
7 Personal Branding Tips for a Hot Winter
Should your personal brand also take a break until Spring Break?
Almost all of my 11 Personal Branding Tips for a Hot Summer apply in the winter too, so you may want to read that first, and then come back to read this followup list.
How to build your personal brand this winterWhether you’re …
How to Effectively Handle ‘Objections’ While Telephone Job Prospecting
Editor’s Note: This blog is an adaptation of the chapter entitled, “Never Rebut an Objection—Roll with it!,” in “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!, by Skip Freeman.
What is your first “gut” reaction when you encounter an “objection”—“We’re not hiring right now,” “You need to call …
Reducing the Risk for Your Personal Brand
Though social media hasn’t been around for very long, most businesses and brands agree that they are powerful tools in reaching and engaging with one’s audience, when used correctly that is. Some may still think that social media is a fad, but most experts believe that social media is here to stay, and that companies …
2011’s Best Gifts for Authors and Small Business Owners
Here are 7 suggested gift ideas for the tech-savvy brand-building authors and small business owners in your life.
I tried to choose gifts that offer genuine day-to-day utility and brand-building value for today’s smartphone and iPad-carrying, brand-building authors and small business owners. But, I also wanted suggestions that also incorporated elements of engagement, personality, and …
You Need Not Sell to Get the Sale
Frequently I hear questions of, “How can I get the sale without being overly aggressive”? If you believe being pushy or aggressive is required, stop to read now: Sales techniques focused on building relationships first will remove the pain of having to ask your potential client for the sale. It is the relaxed conversation that …
Using Pinterest To Display Your Personal Brand
Your personal brand is all about showing what you know and love. So why not use a virtual pin board to do so? This is where Pinterest — a website designed for users to post different things they have found online — comes in. It is a way other than written text to demonstrate your …