Personal Branding for Minorities: Shining Even Brighter
Some of us – and when we are courageous enough to speak up, we end up realizing that we are many many more that we initially think- grew up knowing that we were the odd one out in an often harsh and unwelcoming world. Or we learnt it abruptly as a result of a major …
Should You Consider ‘Reinventing’ Yourself Today For Tomorrow’s Jobs?
As we enter yet another very challenging year for the overall job market, with “official” unemployment still stubbornly hovering in the nine percent range and no real relief in sight, many job hunters—perhaps you included!—are seriously wondering if they should begin “reinventing” themselves today in preparation for the jobs of tomorrow.
Here is the short …
Do You Hear What I Hear
As a personal brand, it is important that you stand out among the crowd and position yourself as the expert in your field. It’s not enough to be skilled and talented since there are so many skilled and talented people out there – you need to know how to connect and engage with your audience, …
Proper Branding on Twitter Creates Revenue
Don’t you find using Twitter to be a great waste of time?”
Upon hearing that question, I offer a resounding reply of, “No!” In fact, Twitter is my all-time favorite business tool. In addition to having made many wonderful friends on Twitter, due to the visibility there, I was able to attract incredible opportunities that …
Be Happy, Do Your Best, Be Good and Kind
I recently went to the international art show, art festival and art educational event, Art Basel Miami Beach a sister event started in 2001 from the original one started in 1970 in Basel, Switzerland. This year they celebrated 10 years in Miami Beach, which I remember well having launched the event while I worked in …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…How to Avoid Content Fire Drills: 8 Steps
I received a couple questions on client content bibles, so I wanted to expand on the information a bit.
Do you start every lead generation campaign from scratch? Do you find yourself in “fire drill” mode when you need to get a new marketing campaign out the door? Do several different people have a hand …
Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Attracting and Retaining Talent Through Choice Management
Quite often, many of my thoughts are accompanied by song lyrics that I’ve heard over the years.
The two that come to mind when I think about the concept of choice are the following:
“I hate this supermarket
But I have to say it makes me think
A hundred mineral waters
It’s fun to guess …
The Day The Spotlight Is On You
Many of us grew up in more or less protected environments, surrounded by the love and company of family and neighbors who knew us well. We effortlessly built up a network of friends and schoolmates as we progressed through the educational ranks until the time came to join the workforce. In this scenario, and especially …