How to Build Your Brand With A Common Name
After completing a quick Google search of yourself and seeing your name, but none of your matching sites or profiles, how can you make sure your personal brand can be spotted? For those who have a common first and last name, this problem is constant battle.
If others with your name are overshadowing you online, …
One Word Guarantees They’ll Say Yes
There is one word that will undoubtedly get you on the way to that job interview, or a meeting with a prospect or referral source – even a potential investor. This magical word will work for you when you use it in person, on the phone, in an email subject line, a text or a …
Personal Branding Through Email
Personal branding can play a pivotal role in your professional life, whether you are applying for a job, applying for school, or trying to gain new clients. If people like your brand, they will be more apt to help you or become business partners. If they don’t like your brand, don’t …
What Are Your Brand Themes For This Year?
The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good. Brian Tracy
I have always believed for me, that I am in constant change and evolution, as our life cycle so eloquently demonstrates.
When I …
Volunteering Your Way To A Job
It’s no secret the job market is tough. But whether you’ve been unemployed for two months or two years, you can still gain new skills, fill gaps in your resume and network, all the while giving back to your community through volunteering.
Long gone are the days when volunteering meant working in a soup kitchen …
Monster 12 for 2012
One of the biggest digital developments in 2011 was the shift from creating and launching a social media strategy to actually having to manage it – and report results.
And if there’s a lesson from this year, it’s that these numbers rarely reflect the actual impact – and …
People Buy “Why”, Not “What”
Simon Sinek is the author of “Start With Why”, a book that explains the theory behind finding your passion and how that passion helps us become effective leaders that can inspire change.
Sinek delivered a compelling TED Talk, using the success of the Wright Brothers as an example of the power of passion. You see, …
Metrics For Tracking Your Heroes (And Joining Their Company)
Hey, we all have heroes. Some of mine include a guy who wore #23 for the Chicago Bulls and my Dad. But we also have a lot of people we look up to in the social media realm – people who influence us and whose company we’d like to be included in (yes, no matter …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …