Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone …
Does Personal Branding Change for the Disabled?
Do personal branding and disabilities mix?
A few days ago, I was standing in line at the post office to claim a package. The woman in front of me was at the head of line, waiting patiently for one of the tellers to become available. I remember that she wore sunglasses even though it was …
Corporate America: Your Hiring Processes Are Branded As ‘Broken’!
Look at it from almost any perspective and there is only one conclusion that can realistically be drawn about the hiring processes currently prevailing in Corporate America—they are sadly broken and essentially out of sync with the realities of the current labor market pool. What’s worse, most companies don’t even seem to have any genuine …
Awesome Spreads
When I first ventured out on my own (entrepreneur), I scratched around looking for the recipe to be wildly successful. Already a hard-wired optimist, I read countless self-help books, watched YouTube videos from all the gurus and talked to every man, woman and even child who might share the secrets to being a successful entrepreneur. …
How To Choose The Right Topic To Write About
Choosing the right topic to write about is the first step to success, when writing books, blog posts, or speeches for content marketing & personal branding.
Here’s a simple, 3-step system I developed to help my book coaching clients break the bonds of procrastination.
It’s based on a simple PDF worksheet you can download and …
Details And Relationships Transform Small Sales Into Big Business
Salespeople and entrepreneurs alike frequently settle for small sales when in fact their sales could have been more frequent and larger in scale. Why does this happen and how may it be avoided?
People buy from those they know, like and trust. Paying attention to details upfront establishes the quality of your relationships. A level …
Blogging For Your Brand: 3 Factors To Consider
In September 2010, I wrote about the benefits of leveraging a blog for your personal brand. Going into 2012, it still remains to be a great way to shape and promote your brand online. The benefits gained from blogging can lead to great success, whether it’s to securing a job or becoming an expert in …
Blogging: A Faster Way to Build Brand and Authority!
You visit us here daily and weekly and you come back to read our articles.You Tweet them, share and post them out to your communities because they bring some value to your day and life. We as bloggers in this community really appreciate that. We want you to get to know us as people and …
College or Career: Smart Gen Z Choices
How often are you impressed by someone to the point you want to go the extra mile to make a difference in their life? That’s what happened when I met 21-year old Lauren of LN Accents at the WGN Studios in December. She was just 19 years old when she began LN Accents, which has …
Your Personal Brand: Normal is Not Enough!
This is Part 2 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can find the first installment here. Check back next week for our next section on why your personal brand is not about you.
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You’ve probably heard the adage “Dress for the job you want, not the …