3 Ways To Implement Your Personal Brand Offline
For most professionals, personal branding thrives online. Through juggling social media profiles, managing reputation, creating content, and securing our sites, we may forget that personal branding can also be done in person – and can be just as effective, if not more so.
Attending an industry event, association meeting, or even a professional cocktail hour …
How To Really Impress During A Job Interview
Next to a root canal appointment, few things in life are as nerve inducing as the job interview. In this day and age, the face-to-face interview is typically the first time a prospective employee will speak to an actual person. This “actual” person literally has your career in the palm of their hand. They will …
7 Keys to Moving Your Brand
7 Keys to Moving Your Brand Where You Want It To Go!
There is no such thing as an overnight success! Just look at the bio’s or stories of just about any successful small business, entrepreneur, author, journalist or media personality.
They all started somewhere and moved their business and brands in the direction they …
Your Personal Brand: Answer the WHY!
This is Part 3 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough — and make sure to check back next week for the final post!
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How To Turn A Meaningless Job Into A Meaningful Career
People who work just to get a paycheck usually think of their occupation as a job.
People who love what they do for a living often consider their occupation a career.
Jobs are what you do to pay for college; careers are what you do after you graduate.
It is easy to dismiss a job …
Mail System is Changing Forever. Not Just On Saturdays.
It’s time we wish the first generation of direct mail and e-mail a happy retirement to Del Boca Vista. I recall stories of when ol’ direct made the eyes of David Ogilvy twinkle with glee. Or when e-mail came on the scene, a hot, young upstart in the electronic world.
But like all things, there’s …
Is Your Brand Positively Negative?
If you’ve blogged or spent any time on Facebook, you’ve encountered people who will give a “positively negative” comment, comments that may to sound positive but end up sounding negative because of a word or phrase that they add in it. It affects those who post afterwards, like your comment or comment after a “positively …
An Amazing Journey Of Self-Discovery
According to the ancient Greek philosopher Plato, the whole purpose of our lives was to – by the exercise of our senses – recover through learning the knowledge we once had before our birth. Paraphrasing St Ignatius of Loyola, the towering figure of XX century psychology Carl Gustav Jung updated Plato’s vision when he claimed …
Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone …
Does Personal Branding Change for the Disabled?
Do personal branding and disabilities mix?
A few days ago, I was standing in line at the post office to claim a package. The woman in front of me was at the head of line, waiting patiently for one of the tellers to become available. I remember that she wore sunglasses even though it was …