Are You Using The Right Words For Your Brand?
Are you using the right words to build your personal brand in your resume, marketing materials, and social media updates?
Often, there’s a disconnect, or gap, between the words used in resumes, marketing materials, & day-to-day social marketing, and the personal brand an individual is trying to build.
Personal brand building is impossible if you’re …
Interview Rejection To Selection
People unfamiliar with sales techniques usually become depressed by interview rejection and then lose momentum for continuing in their search for employment. From a typical salesperson’s perspective, rejections are not necessarily bad particularly when used as valuable learning lessons. BUT the seasoned sales professional, with a smile on her face, will mentally say, NEXT!
Early …
3 Ways To Implement Your Personal Brand Offline
For most professionals, personal branding thrives online. Through juggling social media profiles, managing reputation, creating content, and securing our sites, we may forget that personal branding can also be done in person – and can be just as effective, if not more so.
Attending an industry event, association meeting, or even a professional cocktail hour …
How To Really Impress During A Job Interview
Next to a root canal appointment, few things in life are as nerve inducing as the job interview. In this day and age, the face-to-face interview is typically the first time a prospective employee will speak to an actual person. This “actual” person literally has your career in the palm of their hand. They will …
7 Keys to Moving Your Brand
7 Keys to Moving Your Brand Where You Want It To Go!
There is no such thing as an overnight success! Just look at the bio’s or stories of just about any successful small business, entrepreneur, author, journalist or media personality.
They all started somewhere and moved their business and brands in the direction they …
Your Personal Brand: Answer the WHY!
This is Part 3 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough — and make sure to check back next week for the final post!
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How To Turn A Meaningless Job Into A Meaningful Career
People who work just to get a paycheck usually think of their occupation as a job.
People who love what they do for a living often consider their occupation a career.
Jobs are what you do to pay for college; careers are what you do after you graduate.
It is easy to dismiss a job …
Mail System is Changing Forever. Not Just On Saturdays.
It’s time we wish the first generation of direct mail and e-mail a happy retirement to Del Boca Vista. I recall stories of when ol’ direct made the eyes of David Ogilvy twinkle with glee. Or when e-mail came on the scene, a hot, young upstart in the electronic world.
But like all things, there’s …
Is Your Brand Positively Negative?
If you’ve blogged or spent any time on Facebook, you’ve encountered people who will give a “positively negative” comment, comments that may to sound positive but end up sounding negative because of a word or phrase that they add in it. It affects those who post afterwards, like your comment or comment after a “positively …
An Amazing Journey Of Self-Discovery
According to the ancient Greek philosopher Plato, the whole purpose of our lives was to – by the exercise of our senses – recover through learning the knowledge we once had before our birth. Paraphrasing St Ignatius of Loyola, the towering figure of XX century psychology Carl Gustav Jung updated Plato’s vision when he claimed …