Replacing a Legend? Be Legendary Yourself!
Having just experienced the Rose Bowl game and a win by my alma mater, I was overcome by love and a slight hero worship for Oregon’s coach Chip Kelly. How can you not love a coach full of gusto, standing at the helm of a ship that is hell bent on reaching greater heights? Yet …
Veterans Still Facing Unique Challenges in 2012 Job Market
Most people are certainly aware that the job market of the last several years has been brutal for millions of Americans. What most people probably are not aware of, however, is that it has been especially brutal for our military veterans, particularly our younger veterans. Unemployment among this group of young men and women is …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
Today’s Thought Sells Tomorrow’s Plan
While many companies believe they are planning for the long-term, they are actually taking the short-sighted viewpoint. The missing element is considering the potential ramification(s) for every new action to be implemented.
By reading the business news, we entrepreneurs may learn many free lessons of what to do along with what not to do. The …
5 More Personal Branding Trends For 2012
The new year is finally here, and it’s a perfect time for job seekers to revamp their personal brands!
Resolutions aside (though those are important, too), every personal brander should be aware of the direction personal branding is headed in 2012. Some trends are evergreen and some are just emerging, but take note for your …
What Oprah Teaches You About “Audience”
She’s clear about what gaps in our lives we are hoping to fill by tuning her in or attending a function where she’ll be.
Ask yourself now: Do you know anything important about your audiences? Do you know why we are here and what matters to us? Do you know what gaps in our lives…Direct Sellers – Content and Credibility
Direct Sellers, your company already briefed, trained, and provided you with the materials that you need in order to sell your products. So, what can you do to be able to sell your products as fast and efficiently as possible? What can you do to reach out and network more, establish trust quicker, host more …
Why Optimism Is A Brand’s Best Friend
What’s your brand vibe and aura? How do people describe your brand style?
How you choose to share about your challenge and difficulty defines your brand communication style. When you focus on the process you are going through and solutions, it has a better purpose and appeal. Several of my friends have dealt with health …
The Vehicles That Drive Your Personal Brand Message
How will you communicate your personal brand this year?
It’s one thing to put general content out there…it’s another to make it interesting, easily digestible, and tailored to a specific audience in order to make it stand out from everyone else’s.
Draw a Venn diagram. Label one circle: “What my customers care about.” Label the …
6 Things Personal Brands Must Stop in 2012
If we avoid these tactics, our personal brands will be better for it in 2012. As will everyone else in the social media universe we impact.
1) Auto-Direct Messaging people on Twitter. “Hi, thanks for following me! Visit my website! Read my book! Like my Facebook Page!”
I wish there was a way these could …