Finding Keywords to Manage Your Career
How do you know which keywords you should be using in your LinkedIn profile and other social media profiles?
Everyone talks about keywords but how do you find them?The keywords you want to use are those keywords that recruiters and hiring managers are using in LinkedIn and Google searches.
First, what are the keywords …
6 Ways to Build a Trustworthy Reputation
Despite the ease and convenience of the digital age, people still care about who is on the other end of the Internet vacuum. You can only hide behind your online persona for so long – 92 percent of consumers say that they find word-of-mouth recommendations to be the most influential. Earning the trust of your …
Why Negotiations Fail And How to Fix
Excellent lessons may be learned, by reading the news every day. Taking the time to analyze what we should do, and what should be avoided in our own business will keep us on top of our game. The topic of late is that of negotiation – both at the local (San Francisco) and national levels.…
The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …
Klout as a Personal Brand Builder
When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?
Wikipedia defines Klout as: “…a website …
Communicate in the Way That Works For You
What are the best stories you have ever heard? How long did you remember them? Do you still remember them? What made them memorable?
My guess is … they were personal stories and/or they were personalized and enhanced by the story teller.
The storyteller likely included passion, drama, humor and perhaps a bit of self-deprecation. …
Resume Tips – Brand and Land
It’s common knowledge that we all spend what would seem to be ‘light-years’ painstakingly preparing our resumes only to find out that the initial review is about 10 seconds before the reviewer either dumps it in the ‘no thanks’ pile or the ‘maybe’ pile…ouch!
So, what is it that can make or break that first …
Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
The Culture, Stupid
In 1992, James Carville, working as a strategist for Bill Clinton (the Democratic Presidential Nominee), coined the campaign strategy phrase “The economy, stupid.” He was attempting to focus the campaign staff on the most crucial themes of the election. This phrase was meant for internal ears, however the words eventually made their way into mainstream …
How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …