Where Are You Focusing On: Vision or Damage Control?
A participant in my workshop was telling me that he wanted to get one more promotion before he retires. His desire sounded quite fair! Curious me dug deeper and asked what would that give him. He candidly said, “I want it because otherwise it will be embarrassing if my son knows that I worked in …
7 Content Ideas for Personal Branding Success
Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.
The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …
Worst Sales Strategy Improved to Excel
Upon seeing the offer of a well-recognized organization to join their network at no cost, I eagerly registered. They enjoy an excellent reputation. However, prior to making a commitment, I wanted to take the time to understand all of their offerings. But upon experiencing the episode detailed below, my perspective dramatically changed.
1. No research …
How Unemployment Affects Your Personal Brand
Being labeled “unemployed” is a unsettling, but unfortunately, it’s still a harsh reality for many people as we approach 2014. More than seven percent of people in the United States fall into this category.
When you’re unemployed, you need to do everything you can to keep yourself motivated in your job search. You need to …
Develop the Perfect Personal Elevator Pitch
A personal elevator pitch is a short summary to define you, to define what you are looking for. It is an important part of your personal brand because your elevator pitch should sell you successfully to prospective employers.
The elevator pitch should include who you are, what your work experience is, and why someone should …
How Do You React to Pressure?
If you are interviewing for a job, you are probably going to get the “stress” question at some point. The simple truth is this. If you can’t work under pressure, you won’t get the job. If it comes up in a job or promotion interview, there’s a reason you’re asked this question.
Consider that the …
4 Reasons to Reconsider These “Motivational” Phrases
Two phrases spewed by motivational speakers and “life” coaches drive me crazy.
When I hear them I want to strangle the messenger.
They are attributed to a variety of people, so no one really knows the first person to say them. That’s probably a good thing, since those people would probably prefer not to be …
Personal Branding Weekly – Who’s in Second Place?
Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look …
Why You Need to Include Soft Skills on Your Resume
International Talent Management Strategist Dorothy Dalton recently wrote a compelling blog post: “The Hard Truth About Soft Skills,” which absolutely nails the value of soft skills in a career story resume.
Dalton describes how resumes that come to her attention often do so based on the “high incidence of hard skills in the text,” but …
The Art of Connecting Genuinely via Social Media
Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect …