Ask “Why Not” Create and Deliver
Politics offers many lessons both good and bad. Reflecting upon November 22, the date of the Kennedy assassination, today’s article is about JFK and his brother Robert. No matter your political leaning, they did have the entrepreneurial spirit from which powerful lessons may be learned.
John F. Kennedy astounded the world when he announced,
One …
Lessons From the American Revolution: An Interview with Fox News’ Brian Kilmeade
Recently, I had the pleasure of speaking with Brian Kilmeade, cohost of Fox News Channels Fox & Friends, host of the nationally syndicated radio show Kilmeade & Friends, and most recently, co-author (along with Don Yaeger) of George Washington’s Secret Six: The Spy Ring That Saved the American Revolution. In this book, Brian shares the …
5 Branding Mistakes You Didn’t Know You Were Making
As more professionals begin to accept the importance of maintaining a personal brand, the definition of personal brand becomes more muddled. As a result, many pros think they’re helping their brand, when they are actually hurting it. Some are too focused on social media. Others neglect their brand once they land a job.
Who knows? …
Passed Over for the Top Job
You have spent years building your application – solid experience, top skills, and a solid reputation. You are ready to take the leap to the next level within your organization only to see the opportunity go to someone from the outside. What are you to do? Two years ago, the Chronicle of Higher Education posted …
Personal Branding Weekly – Persistent and Consistent Action
Losing weight has always been challenging for me and I know why. I consistently eat yet I work out in spurts. Inspiration hits and I’m off and running (literally) and I will sustain that level for a short time and then I’ll get “too busy” and it will be days before I do any substantial …
Curating Your Career by Creating a Career Scrapbook
What the heck is curating your career?
Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …
Improve Your Best Skills, Not Your Worst Ones
Several years ago, I was the sales and marketing director for a small software company. One day, my boss said he wanted me to work on my tech support, since that wasn’t a very strong skill for me.
“But I do marketing,” I said. “Why do I need to get better at tech support?”
“Because …
5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …
To Effect Change… You Need to be Heard
How many times have you said to yourself … They just aren’t getting what I’m trying to say? Or otherwise felt you weren’t being heard?
Perhaps they weren’t and you weren’t!
There are numerous factors that could be affecting whether or not you are being heard. Some are within your control and others are completely …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …